Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ...
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and Financial Times , Benecol and Flora, and John Lewis and Harvey Nichols. Murphy said that, while discussions ...
model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ...
Airways BBH Flora Cusine Unilever Foster s Heineken UK Museum of London Coley Porter Bell ...
in managing a portfolio of FMCG brands including Flora, Flora pro.activ, Colman's, Stork and Bertolli. Her ...
Maisie McCabe isn't excited by the latest Flora spot by DDB UK:..."The new series of Flora ads promoting pro.activ attempt to stand out by using real people who have made a difference to their cholesterol levels by switching to the spread. However, as much as it makes me happy to hear other people from Yorkshire on the telly, Jean has one of the dullest voices I ...
Flora or Telecom Italia by Chris Cunningham, the stunning "Parallel Lines" short film series created ...
incumbent, Bartle Bogle Hegarty. In the UK, Becel is known as Flora, the account for which is still ... , with the agency overseeing work on brands including Magnum and Knorr. In the UK, Flora recently launched a TV ...
where she was responsible for the Flora account across Europe. She was also global account director ...
Unilever has moved the global digital account for its Flora/Becel brand from Ogilvy to Tribal DDB....The change was brought in because DDB is the existing strategic agency on the brand, according to the client. Andy Porteous, senior vice-president of global brands spreads and dressings, said: "On Flora ... to Unilever. Porteous said: "Indeed, we are pleased with the work that Ogilvy has done on the Flora ...
Flora Pro Activ "Keeping up" DDB 189 10 Robinsons "Imagine" BBH 185 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.