29 Sep 2011
| by Matt Williams
incumbent, Bartle Bogle Hegarty.
In the UK, Becel is known as Flora, the account for which is still ...
, with the agency overseeing work on brands including Magnum and Knorr.
In the UK, Flora recently launched a TV ...
25 Mar 2011
| by Daniel Farey-Jones
Unilever has moved the global digital account for its Flora/Becel brand from Ogilvy to Tribal DDB....The change was brought in because DDB is the existing strategic agency on the brand, according to the client.
Andy Porteous, senior vice-president of global brands spreads and dressings, said: "On Flora ...
to Unilever.
Porteous said: "Indeed, we are pleased with the work that Ogilvy has done on the Flora ...
17 Mar 2011
| by John Reynolds
Unilever is gearing up the launch of Flora Cuisine cooking oil, which will be supported by a TV..., using the cooking oil.
Flora already has a sunflower oil product but the new variant a mix ...
marketed for it's health credentials after extensive research among mothers.
Flora Cuisine ...
the oil, including recipes and storage instructions.
Kay said: "Now thanks to Flora Cuisine, I can cook ...