23 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
Unilever is relaunching its Flora portfolio with a £10m marketing campaign to highlight the brand...are available in supermarkets this month, supported by activity to drive the use of Flora in sandwiches ...
of the canola, linseed and sunflower oil used in its spread.
Alastair Mckerrow, brand manager for Flora ...
investment in Flora Original and Flora Light, with both new products comparing favourably on taste ...
02 Nov 2011
| by Loulla-Mae Eleftheriou-Smith
A "misleading" advertorial on the Telegraph's website for Flora, the Unilever-owned spread, has...on 12 July. It carried the text, "Flora pro.activ: Stepping up the pace" and the strapline, "Telegraph journalist Chris Jones tried Flora pro.activ and brisk walks to lower cholesterol."
The ad received a ...
journalist, which was not clearly marketing communication, despite the text "in association with Flora pro ...
08 Apr 2011
Sara Kimberley had to watch the new Flora Cuisine ad by DDB UK three times to understand what..."And why anyone would care what Vernon or his mother use to cook with is
beyond me. All I got from this spot, apart from the wooden performances,
was that Vernon thinks Flora's cooking liquid looks 'weird' - not the
greatest message for an ad campaign." ...
07 Apr 2011
Flora has launched its Flora Cuisine line with a new campaign by DDB UK starring TV presenter...Initially unsure about the creamy appearance of Flora Cuisine in the pan, Vernon is won over by Gladys assurance it is good for his health and tastes just as delicious too. The campaign is supported at launch by Yahoo, MSN and YouTube home-page takeovers as well as rich media online video alongside a ...
17 Mar 2011
| by John Reynolds
Unilever is gearing up the launch of Flora Cuisine cooking oil, which will be supported by a TV..., using the cooking oil.
Flora already has a sunflower oil product but the new variant a mix ...
marketed for it's health credentials after extensive research among mothers.
Flora Cuisine ...
the oil, including recipes and storage instructions.
Kay said: "Now thanks to Flora Cuisine, I can cook ...
17 Nov 2010
| by Rachel Barnes
overtook Flora as market leader after almost 20 years of dominance by the latter, it boasted the nation now wanted a butter 'created by cows, not chemists'.
The Unilever-owned margarine brand vowed that Flora ...
-owned Lurpak and Flora has only widened, with the former now worth more than 260m.
Indeed, only last week ...
17 May 2010
Flora has launched a new ad encouraging people to look after their hearts, the first for the brand
17 May 2010
| by Alex Brownsell
LONDON - Unilever-owned Flora is launching a new campaign encouraging consumers to look after...;
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The ad, the first by DDB UK since it picked up the Flora ...
, while a voiceover informs consumers that the Flora products contain Omega 3 and 6. The campaign launches ...
11 Mar 2010
| by Anne Cassidy
LONDON - Reader's Digest's UK advertising director Flora MacMillan is one of nine staff to be made
13 Jan 2010
| by Alex Brownsell
LONDON - The Advertising Standards Authority (ASA) has dismissed complaints against a Flora TV...every day, I'd stay young forever." It then promotes the blend of omega 3 and omega 6 in Flora products, claiming "Flora helps maintain a healthy heart". The ad is part of a wider campaign to get 100 ...
whether the Unilever-owned brand misleadingly implied that Flora had a long-term beneficial effect ...
