Trading Places (12 Mar): This week's people moves in advertising, marketing and media
12 Mar 2010 | by Staff
) Reader's Digest 's UK advertising director Flora MacMillan is one of nine staff to be made redundant ...
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, later revealing the Flora brand is about to engage on a big mobile push around its heart age theme ...
) Reader's Digest 's UK advertising director Flora MacMillan is one of nine staff to be made redundant ...
Barnett has spent the past six months working at Haygarth as a consultant and will start his new role at the agency on 1 December. He joins from OgilvyOne where he headed up the global Unilever account working on brands such as Dove, Flora and Hellmann's. Prior to Unilever, Barnett was director ...
LONDON - A Flora campaign featuring celebrity chef Gary Rhodes claiming people prefer Flora Buttery...evidence" to support the claim that more people preferred Flora Butterly. It launched an investigation ... to a selection which, Rhodes reveals, is spread with Flora Buttery. The ad contains the line: "Out of 200 people tested 48% preferred Flora Buttery taste, 45% Lurpak Lighter Spreadable, 7% had ...
Normal 0 The florist has filed lawsuits against Marks Spencer and Flowers Direct Online over their sponsorship of the terms 'Interflora', 'Intaflora' and 'Inter-flora' as Google AdWords. Several other brand owners are taking action to stop their competitors bidding on their trademarks ...
Interflora has filed a lawsuit to stop M S and Flowers Direct from using 'Interflora' as a sponsored search term, as well as the misspellings 'Intaflora' and 'Inter-flora'. The companies are not breaking any of Google's AdWord policies by bidding on the word. The search giant changed its policy ...
, Rankin's muse. Others focus on the flora and fauna of the estate. Rankin said: "This project is very ...
Persil, Dove and Flora brands, expect Polman to drive the group harder and produce stronger sales ...
in September 2007. That disappointment left Polman open to a move. Unilever, best known for its Flora, Persil ...
. Functional food brands such as Flora pro.activ and Benecol both help lower cholesterol levels while Diet Coke ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.