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OgilvyOne's Rona departs for Tribal DDB

Rona, who is still at the WPP agency, will join Tribal DDB in February and will be responsible for expanding the agency and driving digital growth across the DDB Group. At OgilvyOne Rona is responsible for overseeing the Unilever digital marketing account for brands such as Dove, Persil, Flora/Becel, Hellman ...

The Week: People News - Haygarth appoints Barnett

Barnett, who has spent the past six months at Haygarth as a consultant, starts his new role on 1 December. He was previously at OgilvyOne, where he headed the global Unilever account for brands such as Flora, Dove and Hellmann's. ...

The Week: DDB London picks up global Flora and Becel ad brief

Unilever has appointed DDB London to handle a global advertising brief for its Flora and Becel...to use Flora's brand idea of heart health. BBH has handled the Flora and Becel accounts since 2004 ... that aimed to promote Flora's health benefits. However, Unilever has recently appointed other agencies ... project to support Flora's "cooking with schools" initiative. The agency already works on the Flora pro ...

Pitch update

not the case in the battle between Bartle Bogle Hegarty and DDB for the Flora account, which still remains ...

Close-Up: The ex-BBHers taking on the challenge of Ogilvy

and Flora. Last year, her work helped the agency record its best ever performance at the IPA Effectiveness ...

The Work: Private view

, however, and will buy a box to show our support. Something we won't be buying is Flora (2) because we ... the Flora and Typhoo ads. These two are the latest in a number of brands (along with Heinz Tomato Ketchup ... of their heritage. Of the two attempts, I think the more successful is the Flora (2) spot, which has a genuine ...

The Work: Private view

, however, and will buy a box to show our support. Something we won't be buying is Flora (2) because we ... the Flora and Typhoo ads. These two are the latest in a number of brands (along with Heinz Tomato Ketchup ... of their heritage. Of the two attempts, I think the more successful is the Flora (2) spot, which has a genuine ...

The Week: Digital Reviews - The best of campaignlive.co.uk

thoughts on the latest Flora ad to Public View. ...

The Week: Close-Up - How Cannes 2009 was won

the Flora campaign for "Wally's heart" (D&AD silver Pencil) never won caused amazement among all and sundry ...

Diary: De Nardis loves to keep the family wine flowing

tending to the flora. Except if the exec in question is Mainardo de Nardis, the new global chief executive

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.