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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Airways BBH Flora Cusine Unilever Foster s Heineken UK Museum of London Coley Porter Bell ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

10 Feb 2012 | by Alex Brownsell

hummingbird , which is able to nimbly fly among flora and fauna in the form of petrol pumps, road signs ...

Unilever ups ad and promotional spend by £124m

02 Feb 2012 | by John Reynolds

Unilever, the owner of brands including Ben & Jerry's and Flora, said it spent an extra €150m (£124...Flora and Stork. Unilever's bottom line was hit by 612m ( 506m) in restructuring costs, and the 234 ...

Unilever follows Lurpak with £10m Flora push

23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Unilever is relaunching its Flora portfolio with a £10m marketing campaign to highlight the brand...are available in supermarkets this month, supported by activity to drive the use of Flora in sandwiches ... of the canola, linseed and sunflower oil used in its spread. Alastair Mckerrow, brand manager for Flora ... investment in Flora Original and Flora Light, with both new products comparing favourably on taste ...

The most irritating ads of 2011

10 Jan 2012 | by David Benady

.com VCCP 21 10 Marks Spencer RKCR/Y R 19 11= Flora Cuisine DDB ...

Flora advertorial crossed line, rules ASA

02 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

A "misleading" advertorial on the Telegraph's website for Flora, the Unilever-owned spread, has...on 12 July. It carried the text, "Flora pro.activ: Stepping up the pace" and the strapline, "Telegraph journalist Chris Jones tried Flora pro.activ and brisk walks to lower cholesterol." The ad received a ... journalist, which was not clearly marketing communication, despite the text "in association with Flora pro ...

Sector Insight: Yellow fats and edible oils

12 Oct 2011 | by Jane Bainbridge

and spreads brands, including Lurpak, Flora, Anchor, Clover and Country Life, account for 60% of the market. Arla Foods owns Lurpak and Anchor, while Unilever's portfolio includes Flora and I Can't Believe It ... buttery, and this focus on flavour appears to be a trend, as with the launch of Flora pro.activ Buttery ...

Unilever announces major reorganisation to 'drive growth'

24 Jun 2011 | by Loulla-Mae Eleftheriou-Smith

savoury, spreads and dressings and brands such as Knorr and Flora. The home care category ...

Power 100 Nxt Gen: Kate Rydings Unilever Q&A

27 May 2011 | by Nicola Clark

of Flora Cuisine with ads fronted by Vernon Kaye and his mother. We are working on maximising the impact ...

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