07 Jul 2009
| by Sarah Johnson
. The company's
product ranges span food products and FMCG brands including Flora, Lynx,
Marmite and Wall ...
,
Fever. Flora recently underwent a global strategy shift, aiming to encourage
100m people to take a ...
23 Jun 2009
| by Joel Biswas, Senior strategy consultant, Futurebrand
or Special K challenging consumers to make positive lifestyle changes. Flora's campaign to get 100m people...The activity highlights margarine spreads' lower cholesterol level
compared with butter, and implicitly suggests that Flora is an essential
part of maintaining a healthy heart. Its call to action ...
the World Heart Foundation, a global authority on
cardiovascular health, Flora has positioned itself ...
21 Apr 2009
by Marketing, Human Race and the
MCCA. Enter the triathlon at www.humanrace.co.uk Flora's Marathon swan song The final Flora-sponsored London Marathon will take place this Sunday,
ending the 14-year ...
sponsorship deal last year. Flora's 2009 marathon campaign includes a dedicated website where
runners can ...
30 Sep 2008
of champagne. Last week's winner was Lee Cordery of Sky Media, in London, who
correctly identified Flora. ...
23 Sep 2008
| by Jemima Bokaie
The FMCG firm has pared down the colour palette used for printing across more than 200 products, including Flora and I Can't Believe it's Not Butter, to six colours. Previously, it had used about 100 colours. The new colour system, called Rainbow, has been developed by LFH, which was hired to review ...
23 Sep 2008
| by Jane Simms
surprise, however, is Flora's decline after years of strong performance based on the health benefits ...
Flora 205-210 220-225 -6 4 Lurpak 180-185 145-150 22 5 Cathedral City 160 ...
22 Jul 2008
| by Jemima Bokaie
and spread brands, including Flora and I Can't
Believe It's Not Butter. Later, he acquired valuable start ...
28 May 2008
| by Staff
such as Flora and Knorr. Although the FMCG giant would go to great lengths to deny it, insiders say Clift has ...
27 May 2008
| by Ed Kemp
the opportunity to create a
sustained dialogue. 'Flora turned the (London Marathon) into a
year-round experience. It ran promotions in the autumn in The Times,
launched a shorter women's run - the Flora Light Challenge ...
Marathon 35,000 Flora (Virgin from 2010)
Nike+ Human Race 30,000 Nike ...
20 May 2008
| by Ed Kemp
Marathon has been sponsored by
Unilever brand Flora, which announced in December that it is to end its ...
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