Kinetic keeps Euro Unilever account
22 Jan 2008 | by Sarah Crawley-Boevey
on products such as Persil, Flora and ice-cream brand Magnum. Richard Brooke, communications and buying ...
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Unilever merges home and food units
29 Feb 2008 | by Tristan O'Carroll
After the merger, one unit will handle marketing for brands including Hellmann s, Surf, Knorr, Lipton, Flora, Domestos and Comfort. There are, however, no immediate plans to merge the companies marketing budgets. The change is part of the company s biggest senior management shake-up since Patrick ...
Kinetic keeps Euro Unilever account
22 Jan 2008 | by Media Week
on products such as Persil, Flora and ice-cream brand Magnum. Richard Brooke, communications and buying ...
Movers & Shakers
17 May 2005 | by MediaWeek
.com – the official online partner of the Flora London Marathon – as well as strengthening commercial partnerships ...
Will journalists ever admit the importance of advertising?
15 Feb 2005 | by MediaWeek
Southern to enclose 12 of its paid-for titles in a wrap-around advert for Flora, to the fury of some of its ... Southern journalists who objected to the Flora wrap-around, which was seen from the commercial side as a ... for the Flora wrap-around. He says the papers were keen to work with Flora on the promotion of healthy ...
Is the entire newspaper world fighting for its survival?
05 Feb 2005 | by MediaWeek
of papers. Recently Amra struck a deal to cover wrap Trinity Mirror's London titles with ads for the Flora ...
Flora goes local to promote family run
25 Jan 2005 | by MediaWeek
to push the Flora Family Marathon....struck between Amra and Unilever over 18 months ago has seen brands such as Slimfast, Persil and Flora use regional press – we’re delighted to be able to deliver this campaign for the Flora Family Marathon.” Trinity Mirror regional arm flexes muscles with £650,000 accord Flora goes local to promote family run ...
Unilever account goes to MindShare
05 Nov 2004 | by MediaWeek
The decision by the FMCG giant, which has the Marmite, Persil, Flora, Birds Eye and Magnum products in its raft of high-profile brands, ends a prolonged period of uncertainty for the agencies involved in the pitch – MindShare, Carat and especially the incumbent Initiative. The announcement ...
Unilever in first ad break deal for ITV3
27 Oct 2004 | by MediaWeek
. Unilever brands expected to feature in the ad break are Persil, Comfort, Lynx, Dove, Sure, Lux, Flora ...
Try it – women will respond to newspaper advertising
10 Aug 2004 | by MediaWeek
-smoking and Flora messages in a spread on the nation’s health. Not only did such ads give useful information ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
