Virgin Money hires Mischief PR to promote London Marathon sponsorship
14 Jan 2011 | by Kate Magee
brand Flora in 2009. Mischief will report to Andrew Nicholson, head of sponsorship marketing ...
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Lucre Social to handle online 'listening' campaign for Unilever spreadables
19 Jan 2011 | by David Woods
The FMCG giant has asked the consultancy to track online opinion about Unilever spreadables, including brands such as Flora and Becel. Using keywords such as margarine or Flora , the agency ... that Unilever has been losing ground in the market. This is mainly due to Flora being negatively affected ...
Profile: Putting love on the menu at PizzaExpress
01 Dec 2010 | by John Reynolds
and that it is 'difficult trying to sell something that consumers feel indifferent about'. Unilever's Flora pro ...
Media Awards 2010: TV Sales Team of the Year - Channel 5
19 Nov 2010
Fight (Flora), Britain's Best Brain (Nintendo) and many more. Over the past 12 months, Channel 5 has ...
Flora
17 Nov 2010 | by Rachel Barnes
overtook Flora as market leader after almost 20 years of dominance by the latter, it boasted the nation now wanted a butter 'created by cows, not chemists'. The Unilever-owned margarine brand vowed that Flora ... -owned Lurpak and Flora has only widened, with the former now worth more than 260m. Indeed, only last week ...
AOP SUMMIT 2010: Unilever marketer sets out consumer media manifesto
15 Oct 2010 | by Daniel Farey-Jones
, later revealing the Flora brand is about to engage on a big mobile push around its heart age theme ...
Cheddar is better in Tickler cheese ad
13 Aug 2010 | by Sara Kimberley
quality branded cheddar market. Its other brands include Moo, Flora pro-activ, Mars Family Refuel, Galaxy ...
Reality Check: June
15 Jul 2010 | by Staff
Flora Pro Activ "Keeping up" DDB 189 10 Robinsons "Imagine" BBH 185 ...
Sorrell questions commercialisation of social web
25 Jun 2010 | by Mark Banham and Arif Durrani
Speaking at one of the closing sessions of the 57th Cannes Lions Advertising Festival, Sorrell was in conversation with WPP client Keith Weed, the new global chief marketing officer of Unilever, the company behind brands including Wall's ice cream, Marmite, Persil, Lynx and Flora. Sorrell said: "It strikes me ...
The man with the £5bn budget
18 Jun 2010
categories - ranges from Persil, Dove and Pond's to Flora, Hellmann's and Ben & Jerry's, doubled its digital ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
