Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ...
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Omnicom merges £60m Adam & Eve with DDB
24 May 2012 | by Jeremy Lee
and Financial Times , Benecol and Flora, and John Lewis and Harvey Nichols. Murphy said that, while discussions ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Airways BBH Flora Cusine Unilever Foster s Heineken UK Museum of London Coley Porter Bell ...
Class of 2012
22 Mar 2012
in managing a portfolio of FMCG brands including Flora, Flora pro.activ, Colman's, Stork and Bertolli. Her ...
Flack's week: 24 February
24 Feb 2012
is abuzz with local flora and fauna, so if you like a bit of people-watching, book the lone window table ...
Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
10 Feb 2012 | by Alex Brownsell
hummingbird , which is able to nimbly fly among flora and fauna in the form of petrol pumps, road signs ...
Unilever ups ad and promotional spend by £124m
02 Feb 2012 | by John Reynolds
Unilever, the owner of brands including Ben & Jerry's and Flora, said it spent an extra €150m (£124...Flora and Stork. Unilever's bottom line was hit by 612m ( 506m) in restructuring costs, and the 234 ...
Surf signs Towie sponsorship deal
26 Jan 2012 | by Maisie McCabe
." The Surf sponsorship follows activity for a number of Unilever brands including Flora pro ...
Turkey of the Week - DDB UK/Flora
26 Jan 2012
Maisie McCabe isn't excited by the latest Flora spot by DDB UK:..."The new series of Flora ads promoting pro.activ attempt to stand out by using real people who have made a difference to their cholesterol levels by switching to the spread. However, as much as it makes me happy to hear other people from Yorkshire on the telly, Jean has one of the dullest voices I ...
Unilever follows Lurpak with £10m Flora push
23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever is relaunching its Flora portfolio with a £10m marketing campaign to highlight the brand...are available in supermarkets this month, supported by activity to drive the use of Flora in sandwiches ... of the canola, linseed and sunflower oil used in its spread. Alastair Mckerrow, brand manager for Flora ... investment in Flora Original and Flora Light, with both new products comparing favourably on taste ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
