Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Airways BBH Flora Cusine Unilever Foster s Heineken UK Museum of London Coley Porter Bell ...
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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
.com VCCP 21 10 Marks Spencer RKCR/Y R 19 11= Flora Cuisine DDB ...
The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
. Flora, Vernon Kay "It looks a bit weird, doesn't it?" Kay says to his mum in this ad when she shows him the new Flora Cuisine cooking oil. But, really, the weirdest thing is why Unilever and DDB UK ...
Flora advertorial crossed line, rules ASA
02 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
A "misleading" advertorial on the Telegraph's website for Flora, the Unilever-owned spread, has...on 12 July. It carried the text, "Flora pro.activ: Stepping up the pace" and the strapline, "Telegraph journalist Chris Jones tried Flora pro.activ and brisk walks to lower cholesterol." The ad received a ... journalist, which was not clearly marketing communication, despite the text "in association with Flora pro ...
Unilever announces major reorganisation to 'drive growth'
24 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
savoury, spreads and dressings and brands such as Knorr and Flora. The home care category ...
Power 100 Nxt Gen: Kate Rydings Unilever Q&A
27 May 2011 | by Nicola Clark
of Flora Cuisine with ads fronted by Vernon Kaye and his mother. We are working on maximising the impact ...
Adwatch (11 May) - Top 20 recall: Cushelle takes the soft approach
11 May 2011 | by Robert Campbell, Creative director, Beta
( ) Matchaffinity .com Mother/Initiative 28 18 ( ) Flora Cuisine DDB UK ...
Getting to grips with pricing
06 May 2011 | by Jane Bainbridge
. The rise in edible-oil prices has had a particular impact on the FMCG company, which owns the Flora ...
AOP SUMMIT 2010: Unilever marketer sets out consumer media manifesto
15 Oct 2010 | by Daniel Farey-Jones
, later revealing the Flora brand is about to engage on a big mobile push around its heart age theme ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
