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Citigates Smarts awarded JLP refocusing brief

Smarts, Flora Martin, will head the account, reporting to Dickinson. She will direct operations from ...

Interflora set to offer Propeller retained contract

of the Auntie Flora image, said Propeller client services director Marilyn Wicks. The in-house PR ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

, such as the Flora London Marathon. Flora has been sponsoring the London Marathon since 1996. It costs about ... interest stories. Flora corporate PR manager Helen Park says the in-house team works closely ... and bulletins. The event is also well matched with the Flora brand, which aims to promote a good diet ...

NEWS: STOP PRESS

agency Flora Martin PR - now part of Citigate Scotland - at the end of August. It has seen six ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.