Marketing's Power 100
26 May 2010 | by Nicola Clark
Flora's 14-year sponsorship of the London Marathon. The brand is instead investing in a global heart ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Airways BBH Flora Cusine Unilever Foster s Heineken UK Museum of London Coley Porter Bell ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
Marathon, unveiled in May, seems a shrewd investment. 'I was surprised that Flora left [the sponsorship ...
Marketing's Experiential Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
. A branded marquee was set up in the ExCel centre in London's Docklands for this year's Flora London ...
Mark Kleinman on marketing and the City: RBS must maintain a fine balance
11 Aug 2009 | by Mark Kleinman
high-street bank. Virgin Money will take over from Flora as title sponsor of the London Marathon from ...
Power 100 Marketers of 2009: 51-100
27 May 2009 | by Staff
this treatment was Flora, which is being challenged by a resurgence in sales of butter. He has responded to this shift in the market with hard-hitting activity spanning the Flora, Flora pro.activ, Bertolli and I Can ... promotional website. Nevett will have some spare cash to spend next year after ending Flora's 14-year ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
surprise, however, is Flora's decline after years of strong performance based on the health benefits ... Flora 205-210 220-225 -6 4 Lurpak 180-185 145-150 22 5 Cathedral City 160 ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
such as Flora and Knorr. Although the FMCG giant would go to great lengths to deny it, insiders say Clift has ...
The Week: Brand news - Virgin takes on marathon
23 May 2008
Virgin Money will take over from Flora as the sponsor of the London Marathon from 2010 after its...Unilever's Flora decided to end its 14-year sponsorship of the annual event in December. After Flora succeeded NutraSweet as the race's sponsor in 1996, it used the event to launch products and campaigns such as: "You don't have to run a marathon to love your heart." ...
Virgin new sponsor of London Marathon
16 May 2008 | by Ed Kemp
been sponsored for the past 14 years by Unilever brand Flora, which took the decision last December to end its association at the conclusion of the 2009 race. The Flora tie-up, which began in 1996 when it succeeded NutraSweet as the event s sponsor, was widely recognised as an ideal fit for the brand. Flora had ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
