Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Airways BBH Flora Cusine Unilever Foster s Heineken UK Museum of London Coley Porter Bell ...
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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
.com VCCP 21 10 Marks Spencer RKCR/Y R 19 11= Flora Cuisine DDB ...
The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
. Flora, Vernon Kay "It looks a bit weird, doesn't it?" Kay says to his mum in this ad when she shows him the new Flora Cuisine cooking oil. But, really, the weirdest thing is why Unilever and DDB UK ...
Change4Life woos brands' promotions
11 May 2011 | by Suzy Bashford
says that, while health messages sit well with its Flora brand, it will not rush in with new activity ...
Profile: Putting love on the menu at PizzaExpress
01 Dec 2010 | by John Reynolds
and that it is 'difficult trying to sell something that consumers feel indifferent about'. Unilever's Flora pro ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
Flora's 14-year sponsorship of the London Marathon. The brand is instead investing in a global heart ...
Adidas promotes London Marathon sponsorship
21 Apr 2010 | by Alex Brownsell
, which signed a 17m, five-year deal to replace Unilever brand Flora. ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
Marathon, unveiled in May, seems a shrewd investment. 'I was surprised that Flora left [the sponsorship ...
Marketing's Experiential Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
. A branded marquee was set up in the ExCel centre in London's Docklands for this year's Flora London ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
