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CAMPAIGNS: Fundraising breathes life into Centrica - CSR

19 Jul 2002

, including the Flora London Marathon, the New York Marathon, the Scottish Gas Road Race and the Lake District ...

DIARY: Project the right image with the right name

18 Aug 2000 | by JENNIFER WHITEHEAD

by the media as looking like the Flora logo....BP Amoco recently spent millions of pounds coming up with a new image - only to have it described by the media as looking like the Flora logo. Fortunately Andrew Grant, former partner at Brunswick, didn t pay consultants millions of pounds when it came to finding a name for his new venture ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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