Diary: Two-Ten finds its cutting edge blunted by a timing glitch
21 Feb 1997 | by REBECCA DOWMAN
yesterday man, did leave the company three years ago. When I spoke to a somewhat embarrassed Flora ...
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FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction
30 Apr 1999 | by LEXIE GODDARD
, such as the Flora London Marathon. Flora has been sponsoring the London Marathon since 1996. It costs about ... interest stories. Flora corporate PR manager Helen Park says the in-house team works closely ... and bulletins. The event is also well matched with the Flora brand, which aims to promote a good diet ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
