Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Airways BBH Flora Cusine Unilever Foster s Heineken UK Museum of London Coley Porter Bell ...
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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ...
Unilever follows Lurpak with £10m Flora push
23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever is relaunching its Flora portfolio with a £10m marketing campaign to highlight the brand...are available in supermarkets this month, supported by activity to drive the use of Flora in sandwiches ... of the canola, linseed and sunflower oil used in its spread. Alastair Mckerrow, brand manager for Flora ... investment in Flora Original and Flora Light, with both new products comparing favourably on taste ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
.com VCCP 21 10 Marks Spencer RKCR/Y R 19 11= Flora Cuisine DDB ...
The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
. Flora, Vernon Kay "It looks a bit weird, doesn't it?" Kay says to his mum in this ad when she shows him the new Flora Cuisine cooking oil. But, really, the weirdest thing is why Unilever and DDB UK ...
Turkey of the Week - Karmarama/Colman's
10 Nov 2011
"The ad features a cow jumping out of a gravy boat to an altered version of The Bodyrockers' I Like The Way You Move - changed to I Like The Way You Moo. Someone has clearly come up with this terrible concept based on the fact that 'move' sounds like 'moo'. Luckily, Karmarama doesn't handle Flora ...
Sector Insight: Yellow fats and edible oils
12 Oct 2011 | by Jane Bainbridge
and spreads brands, including Lurpak, Flora, Anchor, Clover and Country Life, account for 60% of the market. Arla Foods owns Lurpak and Anchor, while Unilever's portfolio includes Flora and I Can't Believe It ... buttery, and this focus on flavour appears to be a trend, as with the launch of Flora pro.activ Buttery ...
Unilever hands global Becel business to Lowe Worldwide
29 Sep 2011 | by Matt Williams
incumbent, Bartle Bogle Hegarty. In the UK, Becel is known as Flora, the account for which is still ... , with the agency overseeing work on brands including Magnum and Knorr. In the UK, Flora recently launched a TV ...
Doing dairy advertising with flair and creativity
06 May 2011
, Flora, even though it only overtook the Unilever brand little more than three years ago. At the same ...
Government relaxes Change4Life in-store marketing rules
04 May 2011 | by Gemma Charles
they meet nutritional criteria. One execution shows a Flora Light poster with Change4Life branding ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
