Tetra Strategy and Brunswick among agencies dining Downing Street advisers
28 Jul 2011 | by Matt Cartmell
of the House of Lords special adviser Flora Coleman met for dinner and drinks with Edelman, and on 18 March ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Airways BBH Flora Cusine Unilever Foster s Heineken UK Museum of London Coley Porter Bell ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
Flora's 14-year sponsorship of the London Marathon. The brand is instead investing in a global heart ...
The Week in Charities
07 Apr 2010 | by Kate Magee
and family networks. Full Portion Media has secured chef Jean-Christophe Novelli to spearhead Flora ... in conjunction with Flora's retained agency Lexis PR. Red or Dead, the British fashion brand, has designed a ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
Marathon, unveiled in May, seems a shrewd investment. 'I was surprised that Flora left [the sponsorship ...
Marketing's Experiential Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
. A branded marquee was set up in the ExCel centre in London's Docklands for this year's Flora London ...
Unilever's Flora global campaign aims to get 100m people to take a 'heart age' test
16 Jun 2009 | by Gemma Charles
LONDON - Unilever is refocusing the global marketing strategy for its Flora brand based on the goal.... The Heart Age logo will appear on Flora Pro.Activ packs in the UK from the end of July, while a 4m TV ad ... Bogle Hegarty, which are both presenting their ideas. The logo will appear on standard Flora packs early next year; further marketing is planned to support this. The shift in emphasis comes as Flora ...
Flora Buttery ad taken off air
25 Feb 2009 | by Hadassah Nymark
LONDON - A TV ad claiming more people preferred Flora Buttery has been pulled after the ASA...preferred the taste of Flora Buttery to the leading spreadable from a butter brand. Text shown on-screen stated: Out of 200 people tested 48% preferred Flora Buttery Taste, 45% Lurpak Lighter spreadable, 7% had ... of Flora Buttery. The ad must not be broadcast again in its current form. Tha ASA also ruled against a ...
Hotline: Krow Communications handed Flora initiative account
06 Feb 2009
The Flora roster agency Krow Communications has been handed the ad account for the brand's Cooking
Hotline: Krow Communications handed Flora initiative account
06 Feb 2009
The Flora roster agency Krow Communications has been handed the ad account for the brand's Cooking
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
