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Old El Paso readies Jubilee-themed campaign

22 May 2012 | by Maisie McCabe

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital

Cadbury Wispa launches £3.5m ad campaign

22 May 2012 | by Sara Kimberley

and buying. Toby Smart, brand manager for Wispa at Kraft Foods, said: "Wispa has continued to be a popular ...

M&S profits drop for first time in three years

22 May 2012 | by Matthew Chapman

The retailer's like-for-like sales in the UK increased by 0.3% for the year ending 31 March after 2.1% growth in food and a 1.8% dip in general merchandise. Overall revenues were up 2% to 9.9bn but profits declined. Profits before tax were down to 658.0m, compared to 780.6m in the previous ...

Futura Foods calls in Brazil PR to promote Greek cheeses

22 May 2012 | by Sara Luker

Futura Foods has called in PR support to launch its new Greek cheese range, Yamas....supermarkets. Futura Foods aims to widen the appeal of Greek cheeses with the Yamas range, which will be stocked by Tesco, Morrisons and Ocado. According to Futura Foods research, halloumi and feta ...

Wispa 'time well misspent' by Fallon

21 May 2012

Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize

Camargue founder Andrew Litchfield steps back from day-to-day role

21 May 2012 | by John Owens

communications at food service company Aramark. Lloyd, who has been with Camargue for 13 years and previously ...

Subway out-muscles McDonald's on Facebook

21 May 2012 | by Gemma Charles

of the most popular UK fast food pages.

Sheraton Hotels brand chief discusses serving the 'social traveller'

18 May 2012 | by Loulla-Mae Eleftheriou-Smith

are spending more on food and beverage. For three straight years we've set record highs for guest ...

James Murray resigns from Fleishman-Hillard

18 May 2012 | by John Owens

+Knowlton Strategies . Fleishman-Hillard also recently won the PR and social media account with Symington s foods ...

Think BR: In whom we trust

18 May 2012 | by Jo Boyd

and the mishandling of food served to customers. The video spread virally, views reached beyond the million mark ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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