PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising
10 Feb 2012 | by John Reynolds
it was to re-invest up to $400m ( 252m) in brand-building initiatives. Premier Foods has also made a similar ...
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Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
10 Feb 2012 | by Alex Brownsell
with three children. Hobbies: Food, wine, film. Favourite car: Audi R8 V10. 'I borrowed one for a week ...
Trading Places: this week's people moves
10 Feb 2012 | by Daniel Farey-Jones
) Troubled food company Premier Foods is parting company with group marketing director Jon Goldstone , who ...
Generation Y: Demanding diners who expect healthy eats and good value
10 Feb 2012 | by Stephen Mellor
are increasingly demanding when it comes to the quality of food and service they receive. They are placing ...
Private View: Darren Bailes and Dave Bedwood
09 Feb 2012
you the crap you have to deal with in the real world; just as the food served doesn't have to look ...
VCCP named most 'in-demand' shop
09 Feb 2012 | by Jeremy Lee
and Burton's Foods. The second-most-successful in terms of wins was Bartle Bogle Hegarty, which converted ...
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
09 Feb 2012 | by Gemma Charles
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards...Gingerbread House: How Companies Are Marketing Junk Food to Children Online', which the CFC describes as an expos of "how junk food manufacturers bombard kids online in order to push their unhealthy products ... of Ofcom rules to protect children from junk food advertising, and called for consistent regulations across ...
Asda reviews public affairs ahead of major 2012 expansion
09 Feb 2012 | by Matt Cartmell
issues such as food labelling and food health issues, as well as concern over retail domination by chain ...
Best of the blogs
09 Feb 2012
was just ordering some food here in Beijing and had a thought because, a long time ago, I had the good ...
Pitch Update
09 Feb 2012
Agency Assessments, in two weeks' time. The fast-food company, which last year appointed CHI Partners ...
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