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Birds Eye launches Clarence's Cookbook app on Facebook

31 May 2012 | by Sarah Shearman

The app by Glue Isobar features Clarence, the brand's polar bear character. It forms part of the food giant's wider 'All You Need for a Great Teatime' strategy that offers food tips and family recipes ... that Thailand-based Charoen Pokphand Foods is gearing up for a 2.5bn acquisition of Birds Eye. Follow ...

Old El Paso kicks off £25m global ad review

31 May 2012 | by Anne Cassidy

Old El Paso, the General Mills Mexican food brand, is reviewing its global advertising account

Gavin Devine: Ready to take on the big boys

31 May 2012 | by Matt Cartmell

' agency to bolster its environment, food and rural affairs connections. It was there that he met Deshmukh ... 2004 Senior consultant, AS Biss Co 2001 Clerk of the Environment, Food Rural Affairs Committee ...

Brand Manager of the Week: Andy Irving

30 May 2012

and free food on quiz night. What's your favourite holiday destination? Anywhere with white beaches ...

The real cost of pitching

30 May 2012 | by Kate Magee

's recent corporate pitch , and long pitch lists such as Honey Monster Foods' eight agency line-up or MGM ...

Phones4U horror spot tops 2011's most complained about ads

30 May 2012 | by Arif Durrani and Ben Hall

the new KFC Zinger Crunch Salad with their mouths full of food. Subtitles were used to show what the women ...

Richmond brand to air nude farmer ad

29 May 2012 | by John Reynolds

Kerry Foods-owned Richmond, best known for its sausages, is introducing the strapline "As nature..., meats, at Kerry Foods, the maker of Richmond Sausages, claims the new product is "game ... and stands, which will offer shoppers the chance to try the cooked ham. Kerry Foods launched its Richmond brand into the cooked ham category in the UK in May. The Irish food manufacturer claims the product ...

Kellogg boss departs as food giant kicks off global rebrand

29 May 2012 | by Sarah Shearman

The plans for a fresh brand identity, announced earlier this month, have been unveiled following a decline in sales at the food company in the first quarter of 2012, which it linked to a "continued ... . Earlier this year, Kellogg was the subject of a complaint from the Children s Food Campaign over its Krave ...

Northern & Shell to unveil £40.2m post-tax profit

28 May 2012 | by Daniel Farey-Jones

including Dementia UK, The Alzheimer s Society, Mencap, BTCV, The Children's Food Trust, The Carers' Trust ...

Unilever partners with News Corp and Viacom for digital content

28 May 2012 | by Loulla-Mae Eleftheriou-Smith

, Nexxus haircare, and Bertolli frozen food. Deodorant brand Sure recently became the global sponsor ...

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