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Kellogg boss departs as food giant kicks off global rebrand

29 May 2012 | by Sarah Shearman

The plans for a fresh brand identity, announced earlier this month, have been unveiled following a decline in sales at the food company in the first quarter of 2012, which it linked to a "continued ... . Earlier this year, Kellogg was the subject of a complaint from the Children s Food Campaign over its Krave ...

Food & Drink: Take your hat off to Benito's tweet deal

24 May 2012 | by John Owens

it was to win burrito meals. These tweets effectively 'steered', in real time, a food delivery car (Day ...

Old El Paso kicks off £25m global ad review

31 May 2012 | by Anne Cassidy

Old El Paso, the General Mills Mexican food brand, is reviewing its global advertising account

Richmond brand to air nude farmer ad

29 May 2012 | by John Reynolds

Kerry Foods-owned Richmond, best known for its sausages, is introducing the strapline "As nature..., meats, at Kerry Foods, the maker of Richmond Sausages, claims the new product is "game ... and stands, which will offer shoppers the chance to try the cooked ham. Kerry Foods launched its Richmond brand into the cooked ham category in the UK in May. The Irish food manufacturer claims the product ...

Birds Eye launches Clarence's Cookbook app on Facebook

31 May 2012 | by Sarah Shearman

The app by Glue Isobar features Clarence, the brand's polar bear character. It forms part of the food giant's wider 'All You Need for a Great Teatime' strategy that offers food tips and family recipes ... that Thailand-based Charoen Pokphand Foods is gearing up for a 2.5bn acquisition of Birds Eye. Follow ...

Eden Project 'Big Jubilee Lunch' by UM London and McCann London

25 May 2012

A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks. The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl Dean will roll out ...

Jordans & Ryvita calls £6m advertising pitch

24 May 2012 | by Sara Kimberley

Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...

Co-op appoints Leo Burnett to £50m ad account

25 May 2012 | by Sara Kimberley

-based Co-op's 14 roster agencies were based in the North-West. The Co-op's other interests, aside from food ...

Fighting the 'will of the web'

24 May 2012 | by Andrew Escott, Cohn & Wolfe

' are strong. The food and drink sector is a high-profile example of this approach. Over the past few years, a sea change has occurred in the industry thanks to the rise of the slow food movement and concerns about nutrition, food safety and the economy. The relatively level playing field for communicating about ...

Think BR: The search for white space

25 May 2012 | by Will Landell Mills

strongly of late? A demand for more real and healthy food in a world that is ever more detached from nature? Sure, oatmeal is a kind of super food with its smart, slow burn sugars. But beneath that there is the drive towards simple, plain food, infused with memories of maternal love - warm comfort in a ...

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