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For a profession that sits at the heart ofall good media planning and buying, research specialists could be forgiven for feeling a little unloved at times, as Caitlin Fitzsimmons found out at Media Week’s latest industry round table
WINNER: GLAXOSMITHKLINE, WILLIAMS MURRAY HAMM COMMENDED: SAINSBURY'S, WILLIAMS MURRAY HAMM Launched in 1873, Horlicks is one of the UK's best-known brands. But by 2004 it was viewed as outdated and associated with an older generation and cold, dark nights. Owner GlaxoSmithKline wanted to shift the...
The United Nations' World Food Programme is using a TV campaign to expose the fact that more than 850m people go hungry in the world, even though we produce more than we can eat. Leagas Delaney has produced three commercials. The first, entitled "no food diet", features a woman collecting stones that she ...
The Conservative Party plans to impose strict legislation on food manufacturers over food labelling...The party's election manifesto, launched on Monday, pledges to 'reform food labelling, so ... the country of origin, the major ingredients, how far the food has been transported and whether it meets ... government's plans, which are being spearheaded by the Food Standards Agency and would involve a voluntary ...
Global food giant McDonalds has proclaimed itself as a self-appointed, self-regulated champion...in the fight to promote healthy food. Speaking today at a conference organised by the Incorporated Society ... for McDonalds, said the corporation would overhaul its healthy food charter and introduce a raft of new product ... books – such as Fast Food nation – and the recent Supersize Me movie. McDonalds would be “focussing ...
BLM has won the £11m media planning and buying account for Swiss food company Hero Foods...'s other food clients include Domino's Pizza, Tryton Foods, who produce the Aunt Bessie's line and Young ...
Britain’s major food manufacturers have issued a report showcasing their collective efforts to tone...food on school premises. FDF spokeswoman Kate Snowden said the report allowed manufacturers 'to stand ... '. The report, by trade body the Food and Drink Federation (FDF), aims to appease the Government and those who ... . It comes a year after FDF members agreed on a food and health manifesto. It sets guidelines ...
European Union commissioner Markos Kyprianou has threatened a ban on advertising of junk food...He said the move towards legislation would only come if the food industry did not tackle ... and needed to be addressed in food promotion to vulnerable groups. Kyprianou, who was speaking to the Financial Times, is also calling for food product labelling indicating the level of fat and sugar content ...
as upmarket places to eat ahead of the smoking ban for pubs that serve food.
The government is to scrutinise non-broadcast advertising and the promotion of food to children...whether the industry is making good on its promise to introduce voluntary curbs on food and drink ... , the government told the food industry to act by early-2007 or face regulation. The DoH project will track ... Ofcom, which is expected to unveil proposals to track broadcast food ads in the new year. The DoH ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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