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VisitBritain to roll out global marketing campaign in 2011

" image of Britain, the campaign focused on themes of heritage, sport, fashion and food. VisitBritain ...

Burger King creates festive brussel sprout burger

The Sprout Surprise Whopper, is based on the fast food chain's original sandwich, but contains brussel sprouts and emmental cheese. Paul Rowland, culinary development manager at Burger King UK said: We believe that taste is king, and as such, we wanted to create a recipe that would challenge ...

Weight Watchers launches record New Year campaign

includes a "weekly allowance" of extra points to spend on food or drink, such as wine or a curry, which ... of the ProPoints plan. "From the advertising and in-meeting look to local marketing and our food range ... . The points for all foods have been recalculated, including a decision to make all fruit zero points. ...

Kellogg's comms chief Chris Wermann quits cereal giant for retail firm

, Wermann has helped Kellogg s to lead the food industry s successful fight against 'traffic light' warning ... by the Food Standards Agency and consumer groups. In the new role, Wermann will be responsible for an in ...

Paper Round (20 December) - Which clients are advertising in the national press?

Tesco ups its efforts to lure people doing their Christmas food shop while Curry's and Superdrug...Tesco puts out the word that its stores are open 24 hours per day until Christmas Eve across all the national newspapers today [the small print reads 'selected stores']. It s also promoting its Finest desserts line in the Daily Mail, The Times and the Daily Telegraph. Morrisons features a spread of food ...

Product placement to hit UK TV from Feb 2011

will be allowed of tobacco, alcohol, gambling, foods or drinks that are high in fat, salt or sugar, medicines ...

Weetabix reviews £10m ad account

The statutory review is being handled by Oystercatchers and pitches will take place in February. Incumbent agency WCRS will be repitching for the account. The agency won the business, then worth 10m, in 2006 from DDB London. Sally Abbott, marketing director at The Weetabix Food Company, said: "It ...

Is advertising a key Christmas ingredient?

for popular food brands, identifying different uses for the products, based around consumer conversations. Why ... on Christmas spending than it did last year, planning to spend more on food, presents and visiting family ...

Voting - Finn Communications - Pancakes make Brits flip

Campaign: Crispy Pancakes are Back! Client: Findus PR team: Finn Communications Timescale: November 2009-March 2010 Budget: 50,000 Findus Crispy Pancakes were an iconic snack in the 1970s and 1980s. After stories in the media about Britons turning to comfort food throughout 2009, GMTV ...

Events - Cow PR - Pets get the cream in Regent's Park

on News At Ten, a feature on The One Show, where food writer Jay Rayner sampled the ice cream with three ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.