27 Sep 2002
| by GISELLE MILITANTE
to help cut food deficiencies in the Philippines....through food fortification.
The Philippines suffers from high levels of such deficiency among pre ...
of micronutrients and food fortification' using integrated marcoms involving ads, PR and face-to-face comms.
The Philippine Food Fortification law already requires food suppliers, particularly producers of flour, rice ...
06 Dec 1996
its frozen food label Oriental Express....Ross Vegetable Products is spending over pounds 150,000 on a public
relations campaign to spice up its frozen food label Oriental Express.
The company, owned by United Biscuits, has ...
-launch.
Clarion, which has worked for United Biscuit s Frozen and Chilled Foods
division for three years ...
29 Sep 2000
The world s biggest tortilla maker Mission Foods has appointed Storm Communications on a mission...The world s biggest tortilla maker Mission Foods has appointed Storm Communications on a mission ...
.
Mission Foods has a vision of changing the perception of tortillas from being a specialist food, to a ...
tortillas and corn chips. Mission Foods is a subsidiary of the Mexican company Grupo Maseca.
...
19 Nov 1999
| by GIDON FREEMAN
Marks and Spencer has merged its food and general press offices
into one department under food...Marks and Spencer has merged its food and general press offices
into one department under food advertising and PR head Andrew Challier.
Challier reports to Kim Winser, newly appointed clothing, home and foods
marketing head. The corporate press office is still led by Brian
Hudspith, reporting to Clara ...
02 Jul 2004
examines new opportunities for PR to win a wider role in food companies' marketing strategy....As controversy grows about obesity and the marketing of junk food to kids, food companies ...
recommend a ban on food advertising to children.
The decision will be announced later this month. While a ban is thought to be extremely unlikely, the Government, food manufacturers and even lobbying bodies ...
24 Jul 1998
| by MAGGIE BROWN
sciences company Monsanto since it
launched a PR campaign on genetically modified food on 6 June, Anne...LONDON: More than 2,700 people have telephoned the public
information hotline set up by life sciences company Monsanto since it
launched a PR campaign on genetically modified food on 6 June, Anne ...
about genetically modified food.
...
01 Mar 1996
| by MARY COWLETT
Client: Derwent Valley Foods
PR Team: Lawson Dodd Communications Management and in-house marketing...Client: Derwent Valley Foods
PR Team: Lawson Dodd Communications Management and in ...
, handled by Derwent Valley Food s
retained agency Lawson Dodd Communications Management, marked a change ...
and magazines such as GQ and Living, as
well as the trade press.
Derwent Valley Foods estimates ...
10 Dec 1999
| by DAVID MCCORMACK
United Biscuits has consolidated its PR by appointing Lexis PR as
the lead agency for KP Foods...United Biscuits has consolidated its PR by appointing Lexis PR as
the lead agency for KP Foods, on fees in excess of pounds 250,000. The
work was won after a two-way pitch against four-year incumbent,
Countrywide Porter Novelli.
The win means that Lexis now holds the lion s share of United Biscuits ...
08 Dec 1995
| by AMANDA HALL
for Littlewoods
with the Iceland frozen food chain.
...
10 Apr 1998
| by IAN DARBY
the Government that the remit for
its proposed Food Standards Agency will not extend to food
advertising ...