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Campaign seems to be getting conflicting messages from the industry at the moment. On the one hand, everyone says they're busier than ever, and on the other, they seem to have time to experiment with apparently meaningless online activities.
of diseases caused by poor diets. In these circumstances, is it acceptable to advertise snack foods and those...to advertise snack food to children inevitably come from a point of view, explicit or not, that it is somehow ... their ability to understand ads' commercial context, is not wrong. Others argue that advertising snack food ... , the Strathclyde Review, published by the Food Standards Agency in 2003, actually found little evidence ...
Quorn Food, the meat-free brand, has appointed Initiative to handle its £5 million media planning
new brand extensions, which stars its 'Food Creatures' characters....for the campaign is being handled by WPP's MedicaCom. Duncan McCulloch, Wrigley sales director, said: "The 'Food ...
LONDON - New research from an American health journal suggests that TV food ads are directly...A study by Yale university showed that children, aged seven to 11, watching cartoons with food ads ate 45 per cent more snack food than children watching the same show with non-food related ads ... ten pounds a year, it claimed. A second study saw adults exposed to unhealthy food advertising eating ...
The US organic food giant Hain Celestial Group has appointed Team Saatchi to relaunch the Linda...the Change Tour", as well as PR in the trade and consumer press. James Gentle, the Linda McCartney Foods ... at Team Saatchi, added: "This is the first time in recent years Linda McCartney Foods has had a ... about the food." In April, the company put £1 million into a relaunch of the brand that saw 11 new ...
LONDON - UK Food, the Flextech and BBC joint venture, is to extend its programming by four hours a...The move, which takes effect from today, will see the cable and satellite channel now broadcast from 5am to 9pm. UK Food, which launched in November 2001, is the only remaining dedicated food ... food programmes, combined with well-known and well-loved faces within the world of food." UK Food ...
The Observer is launching a monthly food magazine as it continues its aggressive drive to draw in new audiences for the Sunday newspaper. Observer Food Monthly, which will launch in the early ... May. Observer Food Monthly will be a 68-page tabloid colour magazine, which will examine the whole ...
- The controversy over genetically modified foods continues to rage this week as the Advertising...- The controversy over genetically modified foods continues to rage this week as the Advertising Standards Authority criticised an ad campaign by US-GM company Monsanto for being both wrong and misleading. The ASA has provisionally upheld six out of 13 complaints in a campaign created by Bartle Bogle Hegarty ...
- The controversy over genetically modified foods continues to rage this week as the Advertising...- The controversy over genetically modified foods continues to rage this week as the Advertising Standards Authority criticised an ad campaign by US-GM company Monsanto for being both wrong and misleading. The ASA has provisionally upheld six out of 13 complaints in a campaign created by Bartle Bogle Hegarty ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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