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The 2 million campaign, created by JWT London, encourages consumers to "put some music in your food" and will premi re during a primetime TV slot on ITV on Thursday 3 May and run until mid-August. ...
The two spots, "Potato" and "Taco", end with the tagline "the food your other food loves." The spots were directed by David Hicks (B-Reel Films) with visual effects by axyz. ...
new brand extensions, which stars its 'Food Creatures' characters....for the campaign is being handled by WPP's MedicaCom. Duncan McCulloch, Wrigley sales director, said: "The 'Food ...
the largest food-and-beverage business in Russia following the acquisition of a majority stake in Wimm.... The latest acquisition will boost its annual global revenues from nutritious and functional foods from ...
Arla Foods brand Lurpak has launched a dramatic TV ad by Wieden + Kennedy as part of its 'Good Food...The ad encourages consumers to make better food decisions that are fulfilling and easy to make ... the choices people make around food. The campaign also includes outdoor and print. Sampling activity ... . Thryth Jarvis, senior brand manager at Arla Foods said: "We want to stop people, make them consider ...
s and Asda, by expanding on the promotion of its fresh-food message, with three different television spots. All the Christmas spots will continue the theme of "inquisitive" children finding out where their food ... this campaign] we can explain where the food comes from, and represent that through children who are curious ...
LONDON - Channel 4 has signed up Waitrose for a year-long sponsorship of food programming...children trying unusual or strongly flavoured foods for the first time. These include anchovies ... . The sponsorship deal includes other C4 food shows such as 'Iron Chef' and 'Gordon Ramsay's Best Restaurants'. ...
LONDON - Food and drink marketers were praised for pre-empting the threat of regulation...of the hot topics debated at the Opening Up Food Drink' event, which saw senior fmcg marketers ... and Ben Pearman of Bird's Eye. Food and drink industry round table: marketers look ahead ...
LONDON - Food and drink ads can influence purchasing decisions, some consumers admit in the latest...Our interviews with members of the public about how advertising influences their food and drink ... that deliver measurable impact on sales. Most people interviewed were unconvinced of the effectiveness of food ... equipment and seeds, encouraging both teachers and children to grow their own food. The campaign included ...
LONDON - What did the public make of the new FSA ad, warning of the dangers of food products...Watch the video above to find out. View the original ad and give your verdict: Food Standards Agency 'full of it' by MWO Video produced by Vox Pops International on behalf of Campaign. Watch more Public View videos ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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