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Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards...Gingerbread House: How Companies Are Marketing Junk Food to Children Online', which the CFC describes as an expos of "how junk food manufacturers bombard kids online in order to push their unhealthy products ... of Ofcom rules to protect children from junk food advertising, and called for consistent regulations across ...

M&S Christmas sales boosted by food and discounting

Marks & Spencer has recorded a slight fourth quarter sales increase on the back of growing food....5% during the 13 weeks to 31 December 2011. A healthy jump in food sales of 3% was offset by a 1 ... of the next-day delivery deadline and the launch of a Christmas Food to Order service, which contributed to a 12% increase in orders. Marc Bolland, chief executive at M S, said: "Our food business performed ...

Sector Insight: Baby Food & Milk

for National Statistics. This is not the only challenge that baby-food ... , according to TGI. Those combining the two approaches might view manufactured baby food as a back-up option ... as the rest of the food industry, such as the rising cost of raw materials, pressure on pricing from ...

Sector Insight: Pet food

Anthropomorphism is a way of life for many pet owners and the pet-food industry has also taken it to heart, as product claims increasingly mimic those seen in the general food sector. Functional health, convenience and indulgence are all product benefits appearing on pet food as the sector rides the recession ...

Sector Insight: Meat-free food

With most adults eating meat-free food at least occasionally, there is a growing market..., three in five adults in the UK now eat meat-free food occasionally. Between 2005 and 2010, sales of meat-free food increased by 18%, making the market worth 553m, according to Mintel. So the Meat-Free Monday initiative, sponsored by vegetarian-food producer Goodlife and heavily promoted by the Linda McCartney brand ...

Unilever chief to warn over global crisis in food output

Unilever's chief executive Paul Polman is expected to announce that the global crisis in food

Online food shoppers shun marketing tactics

Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.

Sector insight: Dog and cat food

Cash-strapped pet-owners appear more inclined to splash out on food for their furry friends than...The obesity epidemic is affecting multiple food markets in one form or another; most are adapting ... overweight, according to the Pet Food Manufacturers Association (PFMA). The shift to dry food has been part ... correspondingly smaller portions. As a result, lower-fat versions of products now feature in pet-food aisles ...

Are the public attracted to food brands with healthy messaging?

whether the public are attracted to food brands with healthy messaging and if they have been influenced

Have people started cutting back on luxury food?

Sales of organic food have slowed down because of the credit crunch as consumers defect to discount

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.