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Think BR: Food to go - the death of the sandwich?

With diet trends pushing sandwich retailers to generate more innovative, interesting food for out...as usual, how can retailers differentiate their food to go (FTG) offer beyond the traditional ... demonstration of consumers involvement and confidence in trying - and even creating - more adventurous food ... the retailer's food proposition. For example, Brand Potential draws on the expertise of our panel of food ...

BR Video: Consumers downplay influence of food and drink ads

LONDON - Food and drink ads can influence purchasing decisions, some consumers admit in the latest...Our interviews with members of the public about how advertising influences their food and drink ... that deliver measurable impact on sales. Most people interviewed were unconvinced of the effectiveness of food ... equipment and seeds, encouraging both teachers and children to grow their own food. The campaign included ...

Wall's sausages under food labelling spotlight

The food brand is the latest to be investigated by The Sunday Telegraph as part of the newspaper's ongoing campaign for more clarity in food labelling about where produce comes from. The newspaper points out supermarkets and manufacturers do not have to say where processed food comes from. Wall ...

Obesity predicted to fall despite 'toxic food' marketing

reason for the increase in obesity but said the restrictions on advertising to children and food ... to do more. He said brands should be using the "traffic light" food labelling system indicating ... like to see more restrictions for when "toxic food" can be advertised and added that junk food brands ...

M&S revisits plans for online food store

LONDON - Marks & Spencer is looking to launch an online food shopping service, nearly 10 years...new plans at a trial store in west London. M S has previously looked at selling food online but has ... wanted to take food online but had been concerned about the distribution costs and the limited size ... S's online food plans go ahead it is likely it will sell other brands' goods in addition to its own ...

Work Club redesigns organic baby food brand Plum

LONDON - Creative agency Work Club has redeveloped the website of organic baby food brand Plum...Plum-baby.co.uk features a news section that details the latest product launches and a section called Plum Vision, which showcases a moving picture book of images and sounds from the countryside, designed specifically for babies. Digital production was carried out by Pirata. Packed with stunning food ...

Little Chef wins a place in The Good Food Guide

series starring Heston Blumenthal, has earned a listing in the 2010 edition of Which's Good Food Guide....of people travelling from London to try the food, which included a reworking of the chain's signature dish the Olympic Breakfast. Improvements were also made to traditional caf foods such as sausage and mash ... , with honey, instead of with snails, a la Heston Blumenthal. The Good Food Guide said that inspectors had ...

Food bogofs curtailed to reduce waste

offers on perishable food in favour of half-price offers under plans to reduce the amount of food Britain...The proposal is contained in a major food policy review by the Department for the Environment, Food and Rural Affairs, published yesterday. The government wants retailers to phase out bogofs on "short life, perishable food items" to help meet a target to reduce food waste between 2010 and 2015 ...

American football team fines player for tweeting about food

Normal 0 Antonio Cromartie, star player for the San Diego Chargers was fined by the NFL for commenting about the team's nutrition, saying that "nasty food" was to blame for the Chargers' poor performance last year. In a tweet last Friday, Cromartie wrote : "Man we have 2 have the most nasty food ...

BR Video: Consumers more wary of organic food after FSA's verdict

LONDON - Some consumers said they would think again about buying organic food following the Food...Last week an independent review commissioned by the FSA found that there was no evidence of additional health benefits from eating organic food . Interviewees were mixed in their opinions regarding ... think again. "Organic is more expensive and if it's the same as the regular [food] then what ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.