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Kellogg boss departs as food giant kicks off global rebrand

29 May 2012 | by Sarah Shearman

The plans for a fresh brand identity, announced earlier this month, have been unveiled following a decline in sales at the food company in the first quarter of 2012, which it linked to a "continued ... . Earlier this year, Kellogg was the subject of a complaint from the Children s Food Campaign over its Krave ...

Food & Drink: Take your hat off to Benito's tweet deal

24 May 2012 | by John Owens

it was to win burrito meals. These tweets effectively 'steered', in real time, a food delivery car (Day ...

Futura Foods calls in Brazil PR to promote Greek cheeses

22 May 2012 | by Sara Luker

Futura Foods has called in PR support to launch its new Greek cheese range, Yamas....supermarkets. Futura Foods aims to widen the appeal of Greek cheeses with the Yamas range, which will be stocked by Tesco, Morrisons and Ocado. According to Futura Foods research, halloumi and feta ...

Premier Foods backs Great Little Ideas with social media push

16 May 2012 | by Loulla-Mae Eleftheriou-Smith

Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform...-from-scratch" trend, by encouraging consumers to use Premier Foods range of brands such as Bisto, Oxo and Sharwood ... and then an independent panel. The parties include prepared food using the 'Great Little Ideas' products and an open ... celebration. The activity marks Premier Foods' marketing activity around the brand this year, since ...

Kerry Foods marketing chief Chapman joins Kraft

15 May 2012 | by Loulla-Mae Eleftheriou-Smith

Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate...The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe chocolate division, earlier this month. The position is based in Vienna, Austria. Chapman held the CMO role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall s. He ...

Industry view: Does M&S's new value food range hit the spot?

14 May 2012 | by Matthew Chapman

of existing prices lowered. Packaging will be largely transparent to show off the food with the remaining ... role as a premium food retailer with a growth in shoppers using Simply Foods as their main grocer ... , excellence and inspiration in products. Given their shopper base and food hall dynamics I am sure M S can ...

Why we're loving ... Sam Bompas and Harry Parr, food architects

10 May 2012

to explore the interrelationship between food and architecture. We've worked with Fairtrade building ... favourite food architecture is ... The Cuccagna monuments made in 18th-century Naples. These were vast architectural structures made from food for epic civic feasts. Cuccagna monuments drew inspiration from ...

Healthcare: On the agenda - Stores promote junk food at tills

04 May 2012

report called Checkouts Checked Out by the Children's Food Campaign. About the report The report ... and shaming Asda, Morrisons and Iceland, which display junk food on four out of five checkouts. Recommendations It was recommended supermarkets should remove junk food from tills, that the Advertising ...

Premier Foods readies Angel Delight ice-cream after 'successful' Facebook trial

30 Apr 2012 | by Sarah Shearman

Premier Foods is to launch Angel Delight ice-cream mix in major retailers, following a trial launch...Last August, Marketing revealed the food giant had turned to Facebook to exclusively launch ... and suggest recipe ideas. According to Premier Foods, Angel Delight's Facebook page received 49,000 "likes ... as the original flavour Vanilla. Lisa Keogh, senior brand manager at Premier Foods, said the product had ...

Kraft Foods appoints Jo Bradley as acting head of comms

26 Apr 2012 | by John Owens

Kraft Foods has called on a former Fishburn Hedges director to fill the role of UK head of comms

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