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Organic food ad banned by ASA

An ad featuring a pantomime cow promoting organic food has been banned after its claim that all

Morrisons promotes fresh food in Christmas campaign

s and Asda, by expanding on the promotion of its fresh-food message, with three different television spots. All the Christmas spots will continue the theme of "inquisitive" children finding out where their food ... this campaign] we can explain where the food comes from, and represent that through children who are curious ...

Tesco in-store bakery ad falls foul of food campaign complaint

is part of the UK charity Sustain, which is an alliance for better food and farming. It supports ...

UKTV completes rebrand of channels with Good Food relaunch

LONDON - UKTV will complete the rebranding of its channels by renaming UKTV Food as Good Food....Food s unveiling is the result of a licensing deal between UKTV and BBC Worldwide to use the name of the BBC Good Food magazine for the channel. Good Food will launch on 9am on Monday 22 June and will be supported by a website . The channel will launch with the strapline "We have fun with food" and looks ...

The World: Boston - Campbell Mithun nets Schwan Food range business

Schwan Food has awarded Campbell Mithun the media and promotional tasks for its range of products.

Govt threatens junk food ad curbs across all media

advertising for junk foods...." foods and drinks. A study for the Department of Health by Thomson Intermedia found that child ... though the food and drink ad market grew by 19 per cent. The biggest drops were for fast food ... that children have to the promotion of food which is high in fat, salt or sugar." The report says: "This growth ...

The World: Washington - FTC backs food marketing self-regulation

The US Federal Trade Commission has delivered a huge boost to the country's food industry in its...The FTC said it could find no area of food marketing to children that required regulation. Instead, it is calling on more companies to join the industry's self-regulation group, the Children's Food and Beverage Advertising Initiative. The FTC also ruled that TV shows such as American Idol, American Dad, Family Guy ...

Which? appoints Spike after attack on food advertisers

Which?, the consumer watchdog group that this week attacked food companies' advertising practices...for the rival price comparison site uswitch.com. Earlier this week, Which? released a report, Food Fables - The Second Sitting, that claimed food companies have switched their marketing efforts from targeting young ...

The Week: Advertising news - Farm in food hygiene drive

Farm has extended its GermWatch brand identity for the Food Standards Agency to a new campaign

The Week: Media news - C4 lifts lid on food website

Channel 4 is launching a food website, channel4.com/foodmap, to identify good-quality food shops...The move is designed to create a community around the channel's food content, and will be fronted by chefs including Gordon Ramsey and Jamie Oliver. Users will be able to make recommendations on the Big British Food Map, while the food critic Andrew Webb will blog about the featured entries. ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.