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Chewits internet game dodges food pressure group complaint

The online game was devised by creative consultancy Tayburn and attracted the attention of the Advertising Standards Authority (ASA) after a complaint by Sustain, the Alliance for Better Food and Farming. The game on the website, www.chewits.co.uk, directed an animated dinosaur called Chewie to locate all nine ...

FSA selects Dare to tackle food safety

The Food Standards Agency, the government department responsible for protecting public health..., the managing director at Dare, said: "Food safety is a really important and current topic. It's also one ... on awareness of salt levels in food and was fronted by the comedian Jenny Eclair. It was by MWO. ...

Industry faces fresh attacks on food ads

The health lobby will launch a concerted campaign this autumn for new curbs on ads for junk food...Pressure groups will join forces to demand a 9pm watershed for TV commercials for "unhealthy" food ... by running them during others watched by millions of children. The Children's Food Campaign this week ... on the ability of food and drink companies to be part of the solution, warning that they could use ...

Tesco in-store bakery ad falls foul of food campaign complaint

is part of the UK charity Sustain, which is an alliance for better food and farming. It supports ...

Public View - FSA 'Food Standards Agency 'full of it' by MWO

LONDON - What did the public make of the new FSA ad, warning of the dangers of food products...Watch the video above to find out. View the original ad and give your verdict: Food Standards Agency 'full of it' by MWO Video produced by Vox Pops International on behalf of Campaign. Watch more Public View videos ...

Defra TV spot warns against illegal food imports

The Department for Environment, Food and Rural Affairs is highlighting the risks of bringing...woman trying to smuggle illegal food back through customs. However the food found in the suitcase ... ". A block of cheese and other items of food are brought to life through the use of puppetry. The ad ends with the UK Border Agency officials bringing the song to an abrupt end by confiscating the food ...

The World: Washington - FTC backs food marketing self-regulation

The US Federal Trade Commission has delivered a huge boost to the country's food industry in its...The FTC said it could find no area of food marketing to children that required regulation. Instead, it is calling on more companies to join the industry's self-regulation group, the Children's Food and Beverage Advertising Initiative. The FTC also ruled that TV shows such as American Idol, American Dad, Family Guy ...

Editorial: Why Which? is just being contrary over food rules

Is there anything food advertisers and their agencies can do to satisfy health lobbyists...Not a lot, it seems. Curbs on food ads in the UK are among the toughest in the world. Indeed ... to cut much ice with Which?. Last week, in a report titled Food Fables, the group accused companies of not doing enough to curb the marketing of snack foods and fizzy drinks to children. It infers ...

Which? appoints Spike after attack on food advertisers

Which?, the consumer watchdog group that this week attacked food companies' advertising practices...for the rival price comparison site uswitch.com. Earlier this week, Which? released a report, Food Fables - The Second Sitting, that claimed food companies have switched their marketing efforts from targeting young ...

The Week: Advertising news - Farm in food hygiene drive

Farm has extended its GermWatch brand identity for the Food Standards Agency to a new campaign

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