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The online game was devised by creative consultancy Tayburn and attracted the attention of the Advertising Standards Authority (ASA) after a complaint by Sustain, the Alliance for Better Food and Farming. The game on the website, www.chewits.co.uk, directed an animated dinosaur called Chewie to locate all nine ...
new brand extensions, which stars its 'Food Creatures' characters....for the campaign is being handled by WPP's MedicaCom. Duncan McCulloch, Wrigley sales director, said: "The 'Food ...
s and Asda, by expanding on the promotion of its fresh-food message, with three different television spots. All the Christmas spots will continue the theme of "inquisitive" children finding out where their food ... this campaign] we can explain where the food comes from, and represent that through children who are curious ...
is part of the UK charity Sustain, which is an alliance for better food and farming. It supports ...
LONDON - A TV ad for KFC, created by Bartle Bogle Hegarty, claiming the fast-food retailer uses...Twenty people complained the ad was misleading because it claimed fresh food was delivered daily to KFC branches and prepared on-site. Viewers also believed the ad misleadingly implied the chicken was grilled as opposed to fried. KFC said the ad depicted its Original Recipe chicken on the bone, which ...
LONDON - New research from an American health journal suggests that TV food ads are directly...A study by Yale university showed that children, aged seven to 11, watching cartoons with food ads ate 45 per cent more snack food than children watching the same show with non-food related ads ... ten pounds a year, it claimed. A second study saw adults exposed to unhealthy food advertising eating ...
LONDON - UKTV will complete the rebranding of its channels by renaming UKTV Food as Good Food....Food s unveiling is the result of a licensing deal between UKTV and BBC Worldwide to use the name of the BBC Good Food magazine for the channel. Good Food will launch on 9am on Monday 22 June and will be supported by a website . The channel will launch with the strapline "We have fun with food" and looks ...
Is there anything food advertisers and their agencies can do to satisfy health lobbyists...Not a lot, it seems. Curbs on food ads in the UK are among the toughest in the world. Indeed ... to cut much ice with Which?. Last week, in a report titled Food Fables, the group accused companies of not doing enough to curb the marketing of snack foods and fizzy drinks to children. It infers ...
LONDON - Farm has extended its GermWatch brand identity for the Food Standards Agency to a new...The new campaign is aimed at promoting good food hygiene practice by advising on the best ways to avoid food poisoning. The brand identity consists of three elements: GermWatch wording. Grubeye (the brand character) and the Killer Facts. Gary Robinson, the Farm creative director, said: It ...
Channel 4 is launching a food website, channel4.com/foodmap, to identify good-quality food shops...The move is designed to create a community around the channel's food content, and will be fronted by chefs including Gordon Ramsey and Jamie Oliver. Users will be able to make recommendations on the Big British Food Map, while the food critic Andrew Webb will blog about the featured entries. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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