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Morrisons promotes fresh food in Christmas campaign

s and Asda, by expanding on the promotion of its fresh-food message, with three different television spots. All the Christmas spots will continue the theme of "inquisitive" children finding out where their food ... this campaign] we can explain where the food comes from, and represent that through children who are curious ...

Tesco in-store bakery ad falls foul of food campaign complaint

is part of the UK charity Sustain, which is an alliance for better food and farming. It supports ...

Media: BBC Good Food Show signs Marketing Birmingham as a major sponsor

The BBC Good Food Show has signed Marketing Birmingham as a major sponsor. Whirlpool and Sainsbury

Hotline: Food title Olive negotiates deal with Harrods

BBC Magazines' food title Olive has negotiated a deal with Harrods to produce a 24-page supplement

M&S highlights food offering in latest ad drive by RKCR/Y&R

's food offer, which shows shoppers waxing lyrical about their favourite dishes....The ads, which break this week, will run on TV, radio and as press executions. They are designed to highlight the special relationship between the retailer and food. The TV ads feature real shoppers speaking to the camera about different M S recipes. The endline reads: "Marks Spencer Food. Feeds your ...

HOTLINE: Waitrose Food Illustrated appoints editor

Waitrose Food Illustrated, the John Brown Citrus Publishing title, has appointed William Sitwell

REVIEW: Nick Canning poached by The Big Food Group

Nick Canning, the marketing director of News Group Newspapers, has been poached by The Big Food

reports on the issues facing fast food and DLKW in the UK market

feeling of dread is hard to guess. The previous seven days had been tumultuous for the fast-food company...the company goes to make its products the best. However, DLKW kept close to the scent of fast food ... against fast food in recent years. The prospect of the US lawsuit is merely the tip of the iceberg ... -owned by McDonald's, points to a growing interest in healthy eating that throws up plenty of challenges for fast-food ...

Waitrose campaign highlights natural origins of food

Waitrose kicks off its first concerted branding campaign this week, with a series of press ads that do not show the stores or the products they stock. Instead, the campaign - the first since Banks Hoggins O Shea picked up the business last December - traces a variety of food items back ...

John Brown brings out Food Illustrated in struggling sector

Illustrated, with the launch of a sister publication, Food Illustrated, in March....Illustrated, with the launch of a sister publication, Food Illustrated, in March. The glossy, photo ... over 100,000. Advertising will take up about 30 per cent of pagination. Food Illustrated enters a sector in which the market leaders, Sainsbury s Magazine and BBC Good Food, suffered a fall ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.