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Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards...Gingerbread House: How Companies Are Marketing Junk Food to Children Online', which the CFC describes as an expos of "how junk food manufacturers bombard kids online in order to push their unhealthy products ... of Ofcom rules to protect children from junk food advertising, and called for consistent regulations across ...

PPA 2011: The recipe for BBC Good Food's iPad app

BBC Good Food's iPad app is already profitable, but what would really take sales to the next level...Good Food magazine readers 95% of the latter did not have an iPad. But there were some people "who ...

Wrigley brings back 'Food Creatures'

new brand extensions, which stars its 'Food Creatures' characters....for the campaign is being handled by WPP's MedicaCom. Duncan McCulloch, Wrigley sales director, said: "The 'Food ...

Bill Bailey stars in Face food drive

where food comes from, has hired comedian Bill Bailey to front its first ad campaign.

LoveFilm extends Ocado food and film deal to 2012

distributor Ocado, enabling food promotions to be delivered to customers' doorsteps via rental titles until

Online food shoppers shun marketing tactics

Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.

Children's Food Campaign spoofs Change4Life ads

The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans...ads. The Children's Food Campaign is promoting the new page via Twitter and has already gained ... ". The Children's Food Campaign plans to send a selection of the posters to the Department of Health next month. The campaign is a response to Health Secretary Andrew Lansley's July speech when he said food and drink ...

Irish Food Board to communicate quality message

The body responsible for promoting Irish food is rolling out a digital strategy intended...The body responsible for promoting Irish food is rolling out a digital strategy intended to communicate to UK shoppers the quality of the country s beef. The Irish food board, Bord Bia, has hired ... , it emerged that some cattle had also received contaminated food. The risk to humans was deemed low and beef ...

Mexican food brand Discovery launches consumer cooking site

Mexican food brand Discovery Foods has launched a website encouraging consumers to be more creative.... Discovery aims to offer consumers ideas on how to cook Mexican food, with recipe suggestions and a dedicated "kids area" giving advice on how to maintain a balanced diet. As well as focusing on Mexican food ... number of other food companies which have attempted to tap into the home cooking market, including ...

The Times to launch food strand of loyalty programme

The Rupert Murdoch-owned title is launching a Times Food+ website in March this year. It follows the launch of Culture+ and Travel+ websites in October last year. While News International is not releasing specific details of the various rewards on offer, Times Food+ is likely to be closely modelled on Culture ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.