23 Dec 2011
| by Chris Molloy and Mel Jackson
With diet trends pushing sandwich retailers to generate more innovative, interesting food for out...as usual, how can retailers differentiate their food to go (FTG) offer beyond the traditional ...
demonstration of consumers involvement and confidence in trying - and even creating - more adventurous food ...
the retailer's food proposition.
For example, Brand Potential draws on the expertise of our panel of food ...
20 Dec 2011
| by Sara Luker
Organic baby food brand Plum Baby has concluded its search for a PR agency after Bondy Consulting...share of the baby food industry.
The company was launched in 2006 by Susie Willis, a former chef ...
, corporate and trade PR for the food manufacturer for three and a half years, decided to resign the account ...
s stable of baby food products and will include digital, traditional media relations, SEO and social media ...
16 Dec 2011
high quality food manufacturer. Strategy and plan Wild Card chose top chef Valentine Warner and food and drink broadcaster
Nigel Barden to co-host an exclusive canape and wine event at Terroirs ...
15 Dec 2011
can be served as a snack
To enhance Ryvita's profile as a high quality food manufacturer.
Strategy and plan
Wild Card chose top chef Valentine Warner and food and drink broadcaster Nigel ...
08 Dec 2011
Salt Communications was hired earlier this year to develop a consumer PR campaign to complement Carlsberg's latest marketing drive - That Calls for a Carlsberg.
08 Dec 2011
British Herb Trade Association tasked Mustard Communications with promoting the cooking qualities of fresh herbs.
07 Dec 2011
| by Matthew Chapman
The battle for a bigger slice of the nation's food budgets between Tesco, Asda and Sainsbury
01 Dec 2011
| by John Reynolds
The Advertising Association (AA) is understood to be preparing a research project into the food...The AA's food division, the Food Advertising Unit, is believed to be conducting a study ...
up criteria for good practice in food marketing.
The 'Responsibility Deal' has so far concentrated on encouraging people to eat fruit and vegetables, working with stakeholders such as fast-food brands ...
17 Nov 2011
In May 2011, premium desserts brand Gu announced a £2m campaign to support its brand relaunch. Wild Card was hired to handle the PR, which would build on the new messaging: Give In To Gu.
10 Nov 2011
Cow PR, the global agency for Diageo brand J&B Whisky, was asked to promote a brand event in South Africa.
