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The 2 million campaign, created by JWT London, encourages consumers to "put some music in your food" and will premi re during a primetime TV slot on ITV on Thursday 3 May and run until mid-August. ...
Isobel has created two print executions as part of its "good food would choose Bordeaux" campaign....They will be running in national press ( The Sunday Telegraph , The Observer , The Guardian ), Metro and various food publications including BBC Good Food . ...
The two spots, "Potato" and "Taco", end with the tagline "the food your other food loves." The spots were directed by David Hicks (B-Reel Films) with visual effects by axyz. ...
The ads, created by Isobel aim to explore the relationship between wine and food in a compelling way. The executions including Lobster , Saucisson and Wine Glass will feature nationally across print, digital, poster and outdoor. ...
UKTV Food is rebranding as Good Food and is promoting the change through a series of idents created...Introducing the endline We have fun with food, each ident focuses on people enjoying food in different settings such as at family roast, around a campfire, and at a dinner party, in a bid to show how food can bring people together. In one spot wild food, a group of friends are seen foraging ...
The plans for a fresh brand identity, announced earlier this month, have been unveiled following a decline in sales at the food company in the first quarter of 2012, which it linked to a "continued ... . Earlier this year, Kellogg was the subject of a complaint from the Children s Food Campaign over its Krave ...
Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose to stock the product in the run-up to Christmas.
Nestle has agreed to buy Pfizer's baby food division for $11.85bn, increasing its hold...will enable us to deepen our engagement with consumers, offering them a wider choice of nutritious food ... to the purchase of the unit, as the two companies grapple for pre-eminence in the lucrative baby food business. The acquisition is subject to regulatory approval and is expected to be completed by 2013. Pfizer's baby food ...
The Government must not rely on food industry partnerships to fight obesity, say comms...links to the fast-food industry. Birtwistle recognised the need for industry partnerships but added ... were needed and that the Government must not rely on its food industry links. If the Government is reliant on the food industry, then it won t succeed. Just repeating a set of key messages and top tips ...
W Communications was appointed by Visit Sweden to create a highly targeted campaign that would promote Sweden as a new culinary nation of Europe, with a focus on the province of Skane as a destination.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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