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UKTV Food is rebranding as Good Food and is promoting the change through a series of idents created...Introducing the endline We have fun with food, each ident focuses on people enjoying food in different settings such as at family roast, around a campfire, and at a dinner party, in a bid to show how food can bring people together. In one spot wild food, a group of friends are seen foraging ...
Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose to stock the product in the run-up to Christmas.
The online game was devised by creative consultancy Tayburn and attracted the attention of the Advertising Standards Authority (ASA) after a complaint by Sustain, the Alliance for Better Food and Farming. The game on the website, www.chewits.co.uk, directed an animated dinosaur called Chewie to locate all nine ...
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards...Gingerbread House: How Companies Are Marketing Junk Food to Children Online', which the CFC describes as an expos of "how junk food manufacturers bombard kids online in order to push their unhealthy products ... of Ofcom rules to protect children from junk food advertising, and called for consistent regulations across ...
The Observer Food Monthly magazine has agreed a year-long media partnership with Arla butter brand...The joint venture, developed by Carat, will launch with a Lurpak cover-wrap of the Observer Food ... -branded seasonal wall planner, highlighting "key food dates" and "seasonal ingredients" throughout the year ... brand manager at Lurpak, said: "As food titles go, the Observer Food Monthly is a natural partner ...
Fast-food giant Burger King has made a dual agency appointment as it aims to become known for 'the...with driving the brand s quality food positioning in the UK, as well as running a full-service press office ...
Organic baby food brand Plum Baby has concluded its search for a PR agency after Bondy Consulting...share of the baby food industry. The company was launched in 2006 by Susie Willis, a former chef ... , corporate and trade PR for the food manufacturer for three and a half years, decided to resign the account ... s stable of baby food products and will include digital, traditional media relations, SEO and social media ...
can be served as a snack To enhance Ryvita's profile as a high quality food manufacturer. Strategy and plan Wild Card chose top chef Valentine Warner and food and drink broadcaster Nigel ...
Salt Communications was hired earlier this year to develop a consumer PR campaign to complement Carlsberg's latest marketing drive - That Calls for a Carlsberg.
In May 2011, premium desserts brand Gu announced a £2m campaign to support its brand relaunch. Wild Card was hired to handle the PR, which would build on the new messaging: Give In To Gu.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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