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Canned Food UK launches iPhone app to promote cooking with tinned food

Canned Food UK and celebrity chef James Martin are working with PR agency Grayling to launch...The u.can cook app promotes using canned food as a recipe ingredient or snack on its own. It is hoped the app will highlight the benefits of canned food such as convenience, versatility, nutrition ... . Steve Thomas, chairman of Canned Food UK, said: 'How people access information has changed significantly ...

Online food shoppers shun marketing tactics

Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.

FIELD MARKETING LEAGUE TABLES 2000: Food products top use charts - Packaged goods continues to make

still provides the bedrock for the industry. Food and confectionery, alcohol, soft drinks, tobacco ... clients are catching up, as most of the packaged goods segments, such as food and confectionery, alcohol ...

PROFILE: Chris Moore, Marketing director. Domino’s Pizza - Faster food

my money on the first show . His fast food break came in 1981 when he joined McCann ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.