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Reggae Reggae Sauce 'put some music in your food' by JWT London

The 2 million campaign, created by JWT London, encourages consumers to "put some music in your food" and will premi re during a primetime TV slot on ITV on Thursday 3 May and run until mid-August. ...

Bordeaux 'good food would choose Bordeaux' by Isobel

Isobel has created two print executions as part of its "good food would choose Bordeaux" campaign....They will be running in national press ( The Sunday Telegraph , The Observer , The Guardian ), Metro and various food publications including BBC Good Food . ...

Why we're loving ... Sam Bompas and Harry Parr, food architects

to explore the interrelationship between food and architecture. We've worked with Fairtrade building ... favourite food architecture is ... The Cuccagna monuments made in 18th-century Naples. These were vast architectural structures made from food for epic civic feasts. Cuccagna monuments drew inspiration from ...

Food Freshness Technology chooses College Hill for corporate brief

to start a revolution in keeping food fresh....Food Freshness Technology brought the agency on board for the retained brief following a four ... want to keep fruit fresh for longer. Also, at a time when the ability to produce and grow food ... , and we felt that College Hill s food specialists were ideally experienced to do this job for us ...

Food and Drink: Nudo's olive oil is adopted by consumers

Nudo Italia hired ING Media to increase online sales of its olive oil range.

Food and Drink: Coffee creates a stir to deliver message

in Paris. An equivalent in the UK would be a perfect venue for an event for food bloggers, highly ...

Sector Insight: Food retail

possible, traded down on brands and reduced waste, all making for tougher trading conditions. Food spending up. Total spending on food and alcoholic drinks in 2010 was 120 billion (inc VAT), this is an increase of 5% on 2009. It is estimated food and drink accounts for 76% of all food retailers sales ...

Chewits internet game dodges food pressure group complaint

The online game was devised by creative consultancy Tayburn and attracted the attention of the Advertising Standards Authority (ASA) after a complaint by Sustain, the Alliance for Better Food and Farming. The game on the website, www.chewits.co.uk, directed an animated dinosaur called Chewie to locate all nine ...

FSA selects Dare to tackle food safety

The Food Standards Agency, the government department responsible for protecting public health..., the managing director at Dare, said: "Food safety is a really important and current topic. It's also one ... on awareness of salt levels in food and was fronted by the comedian Jenny Eclair. It was by MWO. ...

RSPCA's Freedom Food appoints Total Media

Freedom Food, the RSPCA's farm assurance and food labelling scheme, has appointed Total Media...The Freedom Food scheme is backed by retailers including Sainsbury's, specialist online retailers, independent stores and National Trust farm shops. Pedro Martins, director at Total Media, said: "The not-for-profit sector is naturally cautious about how it spends its limited resources and we are only too pleased ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.