Waitrose Food Illustrated, the John Brown Citrus Publishing title, has appointed William Sitwell
s and Asda, by expanding on the promotion of its fresh-food message, with three different television spots. All the Christmas spots will continue the theme of "inquisitive" children finding out where their food ... this campaign] we can explain where the food comes from, and represent that through children who are curious ...
Waitrose kicks off its first concerted branding campaign this week, with a series of press ads that do not show the stores or the products they stock. Instead, the campaign - the first since Banks Hoggins O Shea picked up the business last December - traces a variety of food items back ...
BBC Magazines' food title Olive has negotiated a deal with Harrods to produce a 24-page supplement
Nick Canning, the marketing director of News Group Newspapers, has been poached by The Big Food
Illustrated, with the launch of a sister publication, Food Illustrated, in March....Illustrated, with the launch of a sister publication, Food Illustrated, in March. The glossy, photo ... over 100,000. Advertising will take up about 30 per cent of pagination. Food Illustrated enters a sector in which the market leaders, Sainsbury s Magazine and BBC Good Food, suffered a fall ...
is part of the UK charity Sustain, which is an alliance for better food and farming. It supports ...
's food offer, which shows shoppers waxing lyrical about their favourite dishes....The ads, which break this week, will run on TV, radio and as press executions. They are designed to highlight the special relationship between the retailer and food. The TV ads feature real shoppers speaking to the camera about different M S recipes. The endline reads: "Marks Spencer Food. Feeds your ...
The BBC Good Food Show has signed Marketing Birmingham as a major sponsor. Whirlpool and Sainsbury
McDonald's, Coca-Cola and other food and drinks companies are coming under renewed pressure from US...The groups want the Federal Trade Commission to question companies on their use of digital media in its upcoming investigation into the marketing of snack food and drinks to young people. The move follows a report by the Berkeley Media Studies Group and the Center for Digital Democracy. The report ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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