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McDonald's launches content portal in latest phase of UK 'McMakeover'

The fast-food chain launched MakeUpYourOwnMind.co.uk in 2007 , offering to answer all questions posed by customers, as it aimed to improve trust in the brand in the UK amid negative headlines around ... , including information on food-sourcing, its environmental contribution and charitable activities ...

Google showcases professional YouTube content

It is rolling out digital ads this week, followed by outdoor ads next Monday (14 May), to showcase the range of partners it has, as it seeks to convince consumers that it is a destination for premium content. The ads, created by Adam and Eve, feature images from shows including 'Top Gear', 'Skins', 'Sorted Food ...

Wagon Wheels launches Bing map treasure hunt

Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part

Rachel's to launch digital Kitchen Moments drive

with its target audience of 30- to 65-year-old women, who enjoy quality organic food and time spent ...

Specsavers becomes latest brand to adopt gamification

to jump over obstacles, pick up items and avoid food being thrown at them by the angry chef as they try ...

Cobra 'Cobra train' by BMB

including DJs and a food writer discussing the culture. It was written and art directed by Julia Martens ... , a food journalist and a pair of young musicians. ...

Mr Kipling 'grandma's tin' by 101

Premier Foods has released its new Mr Kipling TV ad this week as part of a campaign to reposition..., the managing director of Premier Foods, said: "The repositioning of Mr Kipling represents a major commitment for Premier Foods. The TV ad is the start of a new marketing campaign for the brand in 2012." The ad ...

Masterclass: Branded content

items on the retailer's environmental initiative Plan A alongside makeover features, advice on food ...

Brands pledge to avoid promoting unhealthy products to kids online

Food and drink brands, including Coca-Cola and Mars, have promised to change their websites...extends to more than 80% of European food marketing spend. Other advertisers signed up to the pledge group include Burger King, Danone, Ferrero, General Mills, Kraft Food, Kellogg's, Nestl , PepsiCo ... advertising for foods that do not meet "better for you" criteria in children s programmes, and 29% less ...

Anti-poverty campaigners launch George Osborne satire

) and runs until Christmas. The series comes ahead of next year's vote on regulation of food speculation by banks in the European Union as speculation on food prices drives food costs higher and creates poverty ... year's vote on regulation of food speculation by banks in the European Union as speculation on food ...

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