Procter & Gamble consolidates Pampers European and UK comms
17 May 2012 | by Sara Luker
. Meanwhile, the agency has won the PR and social media account for Symington's foods, which includes Ragu. ...
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Futura Foods calls in Brazil PR to promote Greek cheeses
22 May 2012 | by Sara Luker
Futura Foods has called in PR support to launch its new Greek cheese range, Yamas....supermarkets. Futura Foods aims to widen the appeal of Greek cheeses with the Yamas range, which will be stocked by Tesco, Morrisons and Ocado. According to Futura Foods research, halloumi and feta ...
Kettle Chips on consumer agency hunt
30 Apr 2012 | by Sara Luker
Kettle Foods, the owner of the Kettle Chips brand, is on the hunt for a consumer agency....The brand, which appointed Westgate Communications in 2009 to handle its consumer PR and seasonal launches of its new varieties, has already shortlisted a number of agencies. Kettle Foods confirmed that the pitch process was under way but declined to give details of the brief. However, the brief is understood ...
Food & Drink/Tourism: Fika delivers a square deal for Sweden
19 Apr 2012
W Communications was appointed by Visit Sweden to create a highly targeted campaign that would promote Sweden as a new culinary nation of Europe, with a focus on the province of Skane as a destination.
Sarah Gower: On the starting blocks
19 Apr 2012 | by John Owens
Account executive, Hill Knowlton, Food Group (Kellogg's team) 1991 Executive assistant, Flic Howard ...
The Red Consultancy reshapes consumer offering
05 Apr 2012 | by Sara Luker
-being, beauty, parenting, household, food and nutrition sectors. Play aims to specialise in lifestyle ...
Food and Drink: Coffee creates a stir to deliver message
22 Mar 2012 | by John Owens
in Paris. An equivalent in the UK would be a perfect venue for an event for food bloggers, highly ...
Thorntons hunts for consumer agency while stores close
22 Mar 2012 | by Sara Luker
is the first time we have repitched the contract'. The firm also uses Nudge to handle high-end food ...
Food and drink: Jubilee strawberries effort bears fruit
15 Mar 2012 | by John Owens
Strawberry Fields Forever press trip to Hugh Lowe farms, targeting influential food titles. This was designed ... of key food titles, including several 'Best of British' features. Seven interviews with Torode reached ... on and offline. One thing I'd be interested to understand is how they worked with food bloggers ...
Smith and Monger and Palm PR appointed by G'Nosh
13 Mar 2012 | by Hannah Crown
the social media campaign, incorporating recipes, cooking and serving tips, news and food combinations in a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
