Data marketers should stick to subjects consumers care about
30 Mar 2012 | by John V Willshere
rounded things (plastics, resins, metals... even food). Any company that makes a physical product needs ...
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Taming the data deluge
05 Apr 2012 | by David Benady
product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...
DMA agrees new green targets with Defra
01 Nov 2011 | by Daniel Farey-Jones
of progress. The new voluntary agreement with the Department for the Enviroment, Food and Rural Affairs ... their letterbox" and "also throws down the gauntlet to those companies hand-delivering brochures and fast-food ...
Waitrose unveils first loyalty card in strategic shift
25 Oct 2011 | by Gemma Charles
the scheme was a way to say thank you to customers, as well as understand more about the food they love ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...
Sainsbury's revives baby and toddler club
13 Oct 2009 | by Fiona Ramsay
-store discounts, advice and information with a food and nutrition focus. A club magazine and website ...
The Times unveils membership scheme for non-subscribers
05 Oct 2009 | by Fiona Ramsay
The programme will act as an umbrella membership brand, encompassing its Culture+ scheme, which was launched last year to existing subscribers. A Travel+ scheme will also sit under the Times+ banner, to be joined in the coming months by other section-related schemes such as Food Drink. Brand partners ...
Sainsbury's launches catalogue to promote non-food products
19 Aug 2009 | by Joe Thomas
non-food online offer...., director of direct channels at Sainsbury's, said: We aim to grow our non-food revenue by one third over ... -launched its website last month, which for the first time allowed consumers to purchase non-food products online. The site has initially offered 4,500 non-food products which is due to rise to 8,000 by September ...
Sampling a product versus experiencing the brand
18 Nov 2008 | by Mary Cowlett
of its range of hot and cold foods. Funding from three of Weight Watchers' major licensees - Greencore ... that our food range is all about keeping fat and calories to a minimum,' says Weight Watchers marketing ...
The week in Marketing: 28 October 2008
28 Oct 2008 | by Staff
weekend credit when they add 10 to their account in the week. Crufts loses Pedigree Pedigree, the dog-food ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
