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DMA agrees new green targets with Defra

of progress. The new voluntary agreement with the Department for the Enviroment, Food and Rural Affairs ... their letterbox" and "also throws down the gauntlet to those companies hand-delivering brochures and fast-food ...

Gary Rhodes launches customer magazine

-end leisure, travel, food and alcohol brands including Bentley, Hilton, Grand Cru champagne and Coutts ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...

DM industry beats government recycling targets

, the Department for Environment, Food and Rural Affairs in regards to how the direct marketing industry can drive ...

Waitrose 'Waitrose Easter campaign' by Kitcatt Nohr Alexander Shaw

In addition to drawing in shoppers, the campaign is also introducing a new partnership between Waitrose and Delia Smith and Heston Blumenthal. Selected MyWaitrose members will even receive a food hamper mailing which includes the ingredients needed to make Delia's rhubarb and ginger brulee. ...

Unopened direct mail rates fall in 2008

.1 7.69 75 21 Food 0.08 2.89 87.5 22 Supermarkets 0.07 0.18 7.69 23 Computers 0 ... Motors 0.42 1.45 15 Clothing and accessories 0.37 5 16 Food 0.37 2.35 17 Gardening ... and toiletries 0.46 1.16 18 Clothing and accessories 0.15 0.38 19 Food 0.15 0.18 20 Household ...

OrderOnlineNow launches with 1m leaflet distribution

OrderOnlineNow.co.uk , which went live on Friday, allows customers to search and choose local restaurants, select food from the online menus and order takeaways, home deliveries or make a table reservation. Users can choose to pay on delivery/collection or by credit or debit card. Their orders are sent ...

Nine shortlisted for PPA's customer magazine award

last year, is also nominated along with its Waitrose Food Illustrated title. Other titles ...

School Food Trust hires Spinnaker for meals brief

LONDON - The School Food Trust has appointed integrated agency Spinnaker to create a teacher...The aim of the campaign for The School Food Trust , which was set up by the Department ... by the Food Standards Agency, the Local Government Association and National Governors Association. Million ... with the School Food Trust [will] help to deliver an important message to improve children s health and wellbeing. ...

Sainsbury's targets shoppers with Taste the Difference mailing

LONDON - Sainsbury's is promoting its premium Taste the Difference food range via a Tullo Marshall...as well as creating some drama around it will increase their engagement with food and therefore ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.