Data marketers should stick to subjects consumers care about
30 Mar 2012 | by John V Willshere
rounded things (plastics, resins, metals... even food). Any company that makes a physical product needs ...
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Taming the data deluge
05 Apr 2012 | by David Benady
product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...
DMA agrees new green targets with Defra
01 Nov 2011 | by Daniel Farey-Jones
of progress. The new voluntary agreement with the Department for the Enviroment, Food and Rural Affairs ... their letterbox" and "also throws down the gauntlet to those companies hand-delivering brochures and fast-food ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...
CACI launches individual-level green classification data
19 Dec 2008 | by Jacquie Bowser
demographic variables analysed are an individual's car use, recycling habits, frequency of travel and food ... , The Department for Environment, Food and Rural Affairs'(Defra) 2007 survey of Public Attitudes and Behaviours ...
The week in Marketing: 28 October 2008
28 Oct 2008 | by Staff
weekend credit when they add 10 to their account in the week. Crufts loses Pedigree Pedigree, the dog-food ...
Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
.1 7.69 75 21 Food 0.08 2.89 87.5 22 Supermarkets 0.07 0.18 7.69 23 Computers 0 ... Motors 0.42 1.45 15 Clothing and accessories 0.37 5 16 Food 0.37 2.35 17 Gardening ... and toiletries 0.46 1.16 18 Clothing and accessories 0.15 0.38 19 Food 0.15 0.18 20 Household ...
McCarthy O'Connor to manage Spectator magazine list
03 Apr 2008 | by Staff
National Trust sites, and their interest in gourmet foods, fine wines, the arts and theatre. McCarthy O ...
TNS increases stake in LatinPanel Holdings
07 Dec 2007 | by Alex Donohue
The company, which operates across 15 South American markets including Argentina, Brazil, Mexico and Colombia, will be acquired by TNS in January 2008 and integrated into the TNS Worldpanel network. LatinPanel Holdings specialises in consumer panel research across the groceries, toiletries, cosmetics, food ...
Miliband's opt-in signal provokes strong DMA response
25 May 2007 | by Alex Donohue
the Department for the Environment, Food and Rural Affairs (Defra) next month to further discuss proposals made ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
