Data marketers should stick to subjects consumers care about
30 Mar 2012 | by John V Willshere
rounded things (plastics, resins, metals... even food). Any company that makes a physical product needs ...
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Taming the data deluge
05 Apr 2012 | by David Benady
product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...
Waitrose unveils first loyalty card in strategic shift
25 Oct 2011 | by Gemma Charles
the scheme was a way to say thank you to customers, as well as understand more about the food they love ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...
Carlson Marketing acquired by Nectar's Canadian owner
03 Nov 2009 | by Claire Billings
include Coca-Cola, Arla Foods and Hyundai. It also has offices in Asia and Latin America. Groupe ...
The Times unveils membership scheme for non-subscribers
05 Oct 2009 | by Fiona Ramsay
The programme will act as an umbrella membership brand, encompassing its Culture+ scheme, which was launched last year to existing subscribers. A Travel+ scheme will also sit under the Times+ banner, to be joined in the coming months by other section-related schemes such as Food Drink. Brand partners ...
Loyalty cards face a struggle in an era of price discounting
18 Aug 2009 | by David Benady
of its Clubcard with a 150m push, and is offering double points in several non-food areas. It claims ...
Heinz appoints Haygarth on baby food brief
06 May 2009 | by Staff
for Heinz's baby range, including follow-on milk and baby food...., juices and jars of baby food. Helen Tarragano, marketing manager of infant milks at Heinz, said: "CRM ...
Waitrose offers customers loyalty scheme
14 Jan 2009 | by Miranda Fitgerald
The scheme, called Waitrose Food Club, will be led by the supermarket's managing director Mark Price, who is known for communicating with customers through his personal blog. Last week Price said that Waitrose would be offering more promotions, deeper discounts in response to the challenging economic times ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
