Scout London delays next issue for strategy review
11 May 2012 | by Mark Banham
. Scout London will cover London's top food and drink venues, shopping destinations, sport and fitness ...
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Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital
Guardian News & Media racks up nominations for AOP's 2012 Awards
10 May 2012 | by Sarah Shearman
Four Two Performances - Haymarket Media BBC Good Food iPad Edition - Immediate Media Emerald ... Insight, Appsolutely - Good Food iPad App - Immediate Media AdPACE - Premium Audience Content ...
Google showcases professional YouTube content
09 May 2012 | by Sarah Shearman
It is rolling out digital ads this week, followed by outdoor ads next Monday (14 May), to showcase the range of partners it has, as it seeks to convince consumers that it is a destination for premium content. The ads, created by Adam and Eve, feature images from shows including 'Top Gear', 'Skins', 'Sorted Food ...
Wagon Wheels launches Bing map treasure hunt
08 May 2012 | by Maisie McCabe
Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part
Brand Manager of the Week: Cristina Astorri
04 Apr 2012
atmosphere and good food. What's your favourite holiday destination? Tioman in Malaysia has to be one ...
SXSW: Social TV strategies need to be tailored to programmes and about long-term
10 Mar 2012 | by Sarah Shearman
strategy at the Food Network, explained: "When we look at rates, we are seeing terrific gains in time ...
Social video: Disruption in the media economy
05 Mar 2012 | by Suzanne Bidlake
. Asad Rehman, Director Global Media, Foods, Unilever: Marshall McLuhan said every mass media ...
A view from the top: Magazine leaders give their take on the ABCs
20 Feb 2012 | by Arif Durrani
) Websites: 34 E-editions All on Zinio, 2 iPad (Good Food, Focus) Top Twitter: Top Gear (397, 791), Good Food (47,706), Radio Times (16,138) Facebook 'likes': Top Gear (10, 430,230), Good Food (60 ...
Kellogg's to sponsor breakfast on Boomerang
17 Feb 2012 | by Maisie McCabe
it complies with Ofcom's guidelines around high in fat, salt or sugar (HFSS) food products . Earlier ... for Better Food Farming, which said a Facebook game for Kellogg's Krave cereal encouraged unhealthy eating ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
