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Morrisons to launch first supermarket magazine iPad app

produces of the print version of the Morrisons Magazine. Morrisons has brought in food photographers ... clearly demonstrates our passion for British Food, combined with a clear understanding of what our ... attention to wines that would complement the recipes. Further iPad content will include food-related news ...

M&S launches first Samsung TV app

Product ranges at M S will be showcased via the app through tips on high-street trends, lifestyle, food, fashion and technology. A Samsung spokesman said the app was not transactional, but added that this was something that might feature in the future, "as Smart TVs continue to advance in technology and more people ...

Wetherspoon in push for special offers mobile app

Ogilvy Action has created a mobile augmented reality app, called Wetherspoon Unlocked, which delivers food and drink offers when the user scans point-of-sale material at 280 participating Wetherspoon pubs. It features image recognition technology developed by Aurasma. The point-of-sale posters ...

Domino's launches pizza-ordering iPad app

in pizza sales via the iPhone. Earlier this month, the fast-food brand signed a deal with Channel 5 ...

ITV and Maplin make new entries to BR app chart

ITV's recently released 'This Morning Food' app features among a crop of new entries in this week

PPA 2011: The recipe for BBC Good Food's iPad app

BBC Good Food's iPad app is already profitable, but what would really take sales to the next level...Good Food magazine readers 95% of the latter did not have an iPad. But there were some people "who ...

Weight Watchers heads up BR app chart

The app is free to download and offers recipe ideas and the addresses of local Weight Watchers meetings. Subscribers can also use Weight Watchers' online tools to track food and activity points. The rollout of London radio station Capital FM to much of England is likely driving interest in its existing ...

Hardys backs Come Dine With Me deal with major campaign

Hardys website and Facebook fan page will also go live on 5 September, featuring food and wine pairing ...

Waitrose invests in mobile presence

for the food retailer. A spokeswoman for Waitrose said the mobile website had the "look and feel ... including weight conversion charts, seasonal food information, a food and wine-matching guide, a nutritional ...

Kraft Foods launches iPad app

NEW YORK - Kraft Foods wowed the iPhone-toting masses with iFood Assistant, one of the first brand

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.