Specsavers becomes latest brand to adopt gamification
08 Mar 2012 | by Matthew Chapman
to jump over obstacles, pick up items and avoid food being thrown at them by the angry chef as they try ...
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Wispa 'time well misspent' by Fallon
21 May 2012
Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize
Mr Kipling 'grandma's tin' by 101
29 Feb 2012
Premier Foods has released its new Mr Kipling TV ad this week as part of a campaign to reposition..., the managing director of Premier Foods, said: "The repositioning of Mr Kipling represents a major commitment for Premier Foods. The TV ad is the start of a new marketing campaign for the brand in 2012." The ad ...
Blue Dragon rolls out Chinese New Year Aurasma campaign
13 Jan 2012 | by Sarah Shearman
Blue Dragon, the Oriental food brand, is launching an augmented reality campaign using Aurasma
Masterclass: Branded content
23 Dec 2011 | by Trevor Clawson
items on the retailer's environmental initiative Plan A alongside makeover features, advice on food ...
Anti-poverty campaigners launch George Osborne satire
22 Nov 2011 | by Matthew Chapman
) and runs until Christmas. The series comes ahead of next year's vote on regulation of food speculation by banks in the European Union as speculation on food prices drives food costs higher and creates poverty ... year's vote on regulation of food speculation by banks in the European Union as speculation on food ...
My YouTube ad of the week: David Prideaux, Publicis Chemistry
19 Oct 2011
foundation for sustainable food. Wish I'd thought of This, when we were working late on a pitch a ...
Specific Media rolls out video ad network
07 Jun 2011 | by Sarah Shearman
publishing partners including ITN, Contactmusic.com, Food Network and TVCatchup. Specific Media disclosed ...
My YouTube ad of the week: Sue Unerman, MediaCom
02 Jun 2011
channel for hangovers and junk food than YouTube? Where, of course, creatively you have to be playful ...
Clarke to take Tesco forward with new brands
11 May 2011 | by Ed Owen
, but continuing its expansion into non-food sectors by buying IPTV service Blinkbox for under 10m in a deal last ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
